1988 Suzuki Samurai Soft-top on 2040-cars

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Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

Junkyard Gem: 1985 Chevrolet Sprint

For in the 1985 model year, General Motors began selling Chevrolet-badged Suzuki Cultus hatchbacks in California. Sales of the cheap three-cylinder econobox in the rest of North America followed soon after (with the Canadian version known as the Pontiac Firefly), and did pretty well considering the crash in gasoline prices during the middle 1980s. Starting in 1988, the facelifted Sprint became the Geo (and, later on, Chevrolet) Metro. Here's one of the very first Cultuses sold on our shores, found in a San Francisco Bay Area car graveyard. Amazingly, the primitive rear-wheel-drive Chevrolet Chevette remained available all the way through 1987, competing with the thriftier front-wheel-drive Sprint in the same showrooms. For 1988, Pontiac started selling a rebadged Daewoo LeMans, so the Sprint/Metro never lacked for intra-corporate competition. Inside, you'll find the same stuff most mid-1980s Japanese econoboxes got: tough cloth upholstery and long-wearing hard plastics. Suzuki quality in 1985 wasn't quite up to Honda or Toyota levels, but you weren't paying Honda or Toyota prices for the Sprint. MSRP on this car started at $4,949, or about $12,000 in 2020 dollars. The cheapest possible 1985 Chevette cost $5,340, while a new no-frills Ford Escort would set you back $5,620. Subaru, however, could have put you in a punitively unappointed base-model Leone hatchback for just 40 bucks more than the Sprint that year. I think I'd have sprung the extra for a $5,348 Toyota Tercel, a $5,195 Mazda GLC, or— best cheap-commuter deal of all that year— the $5,399 Honda Civic 1300 hatchback. I was 19 years old and driving a Competition Orange 1968 Mercury Cyclone that year, and I recall feeling pity for Chevy Sprint drivers, new-car smell or not. Still, these weren't bad cars for the price, though a Sprint with an automatic transmission was a real character-builder. Got three cylinders and uses 'em all! 48 horsepower from this hemi-headed SOHC 1-liter. The Turbo Sprint — yes, such a car existed — had a howling 70 horsepower. The hood-latch release is a rectangular button that resembles a badge. 1985 Chevy Sprint Commercial The highest-mileage, lowest-priced car you can buy. 1985 holden barina commercial The Australian-market version was the Holden Barina, and the TV ads featured the Road Runner. 1983 SUZUKI CULTUS Ad In its homeland, this car got screaming guitars and a drive through New York City for its TV commercials.

Junkyard Gem: 1993 Suzuki Swift GT

General Motors sold rebaged versions of the Suzuki Cultus in the United States, first as the 1984-1988 Chevrolet Sprint, then as the 1989-1997 Geo Metro, and finally as the 1998-2001 Chevrolet Metro. Meanwhile, Suzuki sold the Cultus on these shores as the Swift. Three-cylinder Metros were miserably slow and admirably fuel-efficient, but it was possible to buy the same car with a yowling 1.3-liter four-cylinder engine making 100 horsepower: the Swift GT. Here's a very rare example, found in a Colorado self-service wrecking yard. These cars weighed only about 1,800 pounds, so they were nearly as quick as the more powerful but heavier Honda Del Sol Si and Nissan Sentra SE-R ... and much cheaper. At $10,149 (about $17,400 in inflation-adjusted 2017 dollars), the Swift GT looked like a steal next to the $12,455 Sentra SE-R and the $16,070 Del Sol Si. However, the Hyundai Scoupe Turbo, priced at a mere $10,999, looked like the best deal of all in 1993. This one has lived a hard life, with body damage, faded interior, and rust in the usual spots. 175,303 miles, most of them probably spent above 5,000 rpm. Perhaps some Metro owner will grab the running gear and seats, in order to create a Geo sleeper... but we doubt it. Another piece of obscure automotive history, bound for the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Suzuki USA wasn't pushing Swift advertising very hard in 1993, so we'll go to the car's homeland for a TV ad for the regular Cultus hatchback. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The earlier version of the Cultus GTi (factory-hot-rod counterpart to the U.S.-market Chevrolet Sprint) got some ads full of fire and Pet Shop Boys in its homeland.