1988 Suzuki Samurai Jx Sport Utility 2-door 1.3l on 2040-cars

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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Five-door forbidden fruit: Suzuki Jimny gets bigger

If you’ve always wanted a Suzuki Jimny, but import laws and its small two-door body style held you back, thereÂ’s some good news. No, you cannot import a new one to the United States. Sorry to burst that bubble. The good news is that Suzuki just announced a five-door Jimny for people needing more space, at least if they live in India. The third-generation Jimny landed in 2018 and has remained a three-door since, making this a significant development for off-road fans and people upset with Suzuki for not selling it in the United States. Maruti Suzuki holds massive market share in India, so itÂ’s not surprising to see the automaker coming out with new Jimny variants. The pint-sized SUV measures more than a foot longer than its three-door counterpart but still carries the modelÂ’s signature upright boxy shape and modest accommodations. A 1.5-liter engine making 105 horsepower comes paired with a five-speed manual or four-speed automatic and four-wheel drive. Though small, the Jimny five-door manages serious off-roading with a 36-degree approach angle, a 50-degree departure angle, and a 24-degree breakover angle. The SUV rides on 15-inch wheels and three-link rigid axle suspension with coil springs. It also features an old-school ladder frame, which helps deliver that impressive off-road ability, but likely impacts on-road comfort. Jimny buyers get a surprising number of niceties, including a 9-inch infotainment display with wireless Apple CarPlay and Android Auto. ThereÂ’s also a rearview camera and a premium stereo option. The top Alpha trim level adds push-button start, cruise control, and a leather-wrapped steering wheel. We donÂ’t have pricing details for the five-door Jimny, but the three-door variant starts at around $24,000 in other markets, such as Mexico. Suzuki will build the Jimny at its facility in Gurugram, India. Orders are open now, with deliveries planned to start in May. The automaker said it would soon expand the five-door to other markets, including Latin America and Australia.      

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.