1988 Suzuki Samurai Ja Sport Utility 2-door 1.3l on 2040-cars

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Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki tunes up tiny concepts for Tokyo Auto Salon

When counting Japanese automakers, don't forget Suzuki, which has a trio of new show cars lined up for the Tokyo Auto Salon in a couple of weeks. First up is the Water Activity concept. It's based on the Ignis and done up in a matte-finish army green with orange accents, a canoe strapped to the roof, metallic underbody trim, and bigger wheels. It's not unlike the Ignis Trail concept that Suzuki revealed at the main Tokyo Motor Show a few months ago, but taken in more of an outdoorsy direction than a sporty one. Joining it is the Hustler Rough Road Style, based on the oddball square wagon we first saw in concept form back in 2013 but ruggedized for the rocky trail. To that end it features a jacked-up suspension, knobby little tires, caged-in headlights, and a yellow paint job that makes it look as though it wandered through a paintball arena. It even has its name spelled out on the nose like you'd expect to see on a Hummer or Land Rover, and blacked-out trim on everything from the roof to the door handles. Last but not least is the Alto Works GP, which takes the punchy little hot hatch we reported on just the other day in an even racier direction. It features a blue and acid green livery borrowed from Suzuki's MotoGP bike, complemented by a custom carbon-fiber hood. It'll be displayed at the Japanese tuner expo alongside its two-wheeled counterpart, not to mention a smattering of other vehicles from the company's lineup when the show opens on January 15. Related Video: