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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

2019 Suzuki Jimny images leaked — first new generation in 20 years

The new-generation Suzuki Jimny is ready for a reveal. Photos of a production version shown at a preview event leaked online via Instagram, and they show a front shot and a front three-quarter shot of the completely redesigned small SUV. The lines and side sheetmetal pressings of the no-nonsense, go-anywhere Jimny are a clear nod to classic '70s and '80s models. The Australian website CarAdvice notes that the lime green Jimny seen here is clearly a home market version without any wheel arch extensions, as the vehicle needs to be as narrow as possible to comply with Japanese width regulations — it is alsos likely that the Jimny here is powered with a 660cc engine from the tiny kei car class. Outside of Japan, the hips might be wider, and a recent spy shot depicting finished vehicles at the factory shows slightly wider wheel arches. Every millimeter counts, it seems — just when you want to avoid scraping a rock on an off-road trail. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Export market Jimnys should have a one-liter turbo or a naturally aspirated 1.2-liter unit. Inside, the Jimny will feature a hard-wearing interior with a chunky dashboard, a render of which was also leaked online a short while ago. Everything about that dash appears to be designed with functionality as the top requirement, with just a large central touchscreen serving as a reminder that we're getting closer to 2020, not 1980. The 2019 model year Jimny is expected to hit Suzuki-selling markets by late 2018. Jimny updates are few and far between, as the current generation was first introduced a solid 20 years ago. Related Video: Image Credit: Suzukinfluencer/Instagram Spy Photos Suzuki SUV suzuki jimny

Suzuki and Daihatsu join Toyota electric vehicle venture

TOKYO — Suzuki Motor Corp and Daihatsu are joining a commercial electric vehicle coalition led by Toyota Motor Corp, the carmakers announced on Wednesday, helping the Japanese alliance expand its focus from trucks to smaller cars. The two automakers will each acquire a 10% stake in the joint venture, on par with Isuzu Motors and Hino Motors, while Toyota will hold a 60% stake, they said. "With Suzuki and Daihatsu joining the project and working together, we'll be able to expand our circle of cooperation to not only cover commercial vehicles but also mini vehicles," said Toyota President Akio Toyoda. "With this expansion, I believe that we'll be able to take one step closer to a better mobility society," Toyoda said. The move comes as Japanese automakers face growing competition from tech giants and other rivals making electric and driverless cars. Toyota, Isuzu and Hino launched the Commercial Japan Partnership Technologies Corporation in April to bolster their competitive edge in connected, commercial vehicles. Daihatsu's president Soichiro Okudaira said joining the pact and introducing connected, mini-commercial vehicles would allow data sharing, a major benefit for companies to provide better services to customers and improve logistics efficiency. (Reporting by Eimi Yamamitsu; Writing by Ritsuko Ando; Editing by Louise Heavens) Related Video: Green Suzuki Toyota Daihatsu Electric Akio Toyoda