1987 Susuki Samurai on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Top Gear hosts' classic bikes head for auction

The BBC seems quite certain that Top Gear is making a return to television in 2016, but James May and Richard Hammond are extremely unlikely to be among the hosts. Instead, the two of them are probably following Jeremy Clarkson into any future endeavors, but for the time being that leaves the Little One and the Slow One unemployed. They won't have to worry too much about spending money in the meantime, though, because Bonhams is selling 12 motorcyles owned by the former TG stars on April 26. "Just because I'm unemployed now doesn't mean I have to get rid of everything. I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest," May joked to Bonhams. However, the auction house was clear in its announcement that the cycles were consigned to the Spring Stafford Sale in the UK months before the Top Gear fracas. Eight of the bikes come from May's collection and are generally small-bore, Japanese models. They include a 49cc 1974 Yamaha FS1-E and a 1976 Suzuki AP50 E, but there's also a very attractive 1980 Ossa 250cc MAR trials bike. If you're looking for a bit more performance, Hammond's four offering include a 2010 Norton Commando 961SE and a 1970 Triton 500cc cafe racer. He's also selling a Yamaha FS1-E, though a year newer than May's. Unfortunately the Vincent Black Shadow and Honda RC30 the hosts are riding in these photos aren't part of the lots, but the whole list of the available models can be read in the announcement below and checked out in the gallery, above. Bonhams Spring Stafford Sale will include 12 motorcycles belonging to Richard Hammond and James May, former presenters of the popular motoring programme, Top Gear. May and Hammond discussed the sale of their respective motorcycles in their usual humorous manner: "Just because I'm unemployed now doesn't mean I have to get rid of everything," said May. "I was going to sell these bikes anyway. And those paintings, and my collection of Scalextric cars. Honest". Hammond added: "As a serious collector of motorcycles, it's important to review one's stable regularly, and the Bonhams Stafford sale is the ideal opportunity to move bikes on and possibly acquire new ones. I also have a canoe, and some Wharfedale hi-fi speakers, if anyone's interested".