1986 Suzuki Samurai Concertible on 2040-cars

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Suzuki Swift gets a motorcycle-inspired wide body for Tokyo Auto Salon

Tokyo Auto Salon is just around the corner, and companies such as Daihatsu and Mitsubishi have announced a slew of impressive custom cars. Suzuki has also announced its custom lineup, which is a bit humble this year at just three. They range from the wild Suzuki Swift Sport Katana to the mild Hustler Street Base. The Swift is the most impressive of Suzuki's show cars. Its name, and supposedly its looks, are based on the Katana sports bike. We're not sure they have that much in common beyond the silver and red paint job, but that's all right because this Swift still looks excellent. It features aggressive fender flares and a reworked front fascia. Bigger, wider wheels fit underneath those flares, and it has side-exit exhaust to cap off the extreme design. Next up is the Suzuki Jimny Sierra Marine Edition. Suzuki started with the wider Jimny Sierra model and fitted it with equipment for a day in and around the water. It has storage for fishing rods on either side and an interior covered in wetsuit material. The roof has been raised for extra interior space. The exterior also gets a garnish of visual upgrades such as custom wheels, chrome trim, paint scheme, auxiliary lights and tow rings. The third and final custom vehicle is the Hustler Street Base. It's fairly basic with a matte gray paint scheme, a few decals, and an upgraded audio system inside with some flashy lighting. Apparently it's designed for hip young people who live in the city and might be interested in extreme sports and an active lifestyle. Related Video:    

Toyota and Suzuki are looking at an R&D partnership because they admit they're behind

The Chairman of Suzuki Motor Corporation, Osamu Suzuki, and the President of Toyota, Akio Toyoda, have convened at Toyota's Tokyo offices to declare plans to join hands regarding research and development. According to Toyoda, Toyota "hasn't been good at creating alliances," and its partnership with the small carmaker Daihatsu has been the most well-known collaboration so far. Perhaps the comment has a tinge of regret from Toyota and GM's NUMMI days in Fremont, especially as the statement released by Toyota says that "Toyota is conscious of the fact that it may be behind competitors in North America and Europe when it comes to the establishment of standardizations and partnership with other companies." But as different technologies advance at breakneck speed and it is difficult for companies both big and small to stay competitive, let alone ahead of the game, Toyota is accepting the need for collaboration. Toyoda referred to passenger safety, environmental issues, automated driving, and hydrogen technology, all of which are key challenges for any carmaker looking to stay relevant, and all expensive to experiment with. Spreading the cost over more vehicles should help. "We received an offer from Suzuki regarding collaboration possibilities on advanced and future technologies such as in information technology. Suzuki made a frank proposal to us, and in understanding that Toyota is facing the challenges which I had mentioned earlier, we thought that with the relationship between both companies, there is an opportunity for a business partnership to help solve such challenges. As such, we decided to explore such possibilities together," said Toyoda. In the future, Daihatsu will still be Toyota's tool in emerging markets, but now Toyota could have access to Suzuki's small-car know-how. Osamu Suzuki acknowledges that "Suzuki's current business focuses on minivehicles in Japan and India," as Suzuki withdrew from the US and Canada in 2013. A joint effort will help Suzuki remain relevant, and as a manufacturer of predominantly small vehicles it has been focusing on competitive pricing more than cutting edge technology. Related Video:

Car-crazy 5-year-old boy writes automakers for treasures, gets big response

Part of the beauty of children is that they can find worth in something adults might deem unworthy or overlook entirely. Five-year-old Patch Hurty didn't see garbage or a broken piece of a car when he spotted a Ford badge lying on the side of a road. He saw an artifact, a souvenir, a start to a collection he could only dream of. Ezra Dyer of Popular Mechanics tells the story of Patch and his quest to turn that one lost badge into a museum of manufacturer logos. According to the article, Hurty is a car fanatic through and through, even using car names as a way of learning to read. After finding the Ford badge near his Connecticut home, he and his mom put together a plan to reach out to dozens of automakers, confessing his love of things on four wheels. In each letter, Patch assembled a picture of himself standing next to one of the cars, and a penny to pay for whatever he hoped was sent his way. The response was unexpectedly and overwhelmingly positive. Of the more than 50 letters he sent out, including to obscure or defunct companies such as Bugatti, Suzuki, and Saturn, a majority responded with warm notes and some type of souvenir. Two of the coolest responses came from Lincoln and Bentley. Lincoln sent a sketch of a Continental (all car lovers enjoy drawing cars, right?), and Bentley sent a wheel center cap. How awesome is that? The story reminds us of something that can easily be lost in all of the negativity involved with the auto industry: Everybody is in this because of a common infatuation with automobiles. For more details on the souvenirs Patch received and accompanying photos, read the rest of the story. Related Video: News Source: Popular Mechanics Read This Bentley Bugatti Ford Lincoln Saturn Suzuki