No Reserve Cloth Seats Awd Manual Transmission Cold Ac Pw Pl Cd Player Must See on 2040-cars

Auto blog

Suzuki design chief discusses Tokyo e-Survivor SUV concept

Underdog Suzuki is one of the more mysterious Japanese brands. Rarely talked about, or indeed self-promoted, it quietly sold nearly 3 million vehicles worldwide in 2016 (alongside sister brand Maruti), and Suzuki has made some intriguingly original cars in recent years. Take the cute-but-tough Ignis city car SUV or the boxy-but-compact Hustler minivan, plus quite a few more. Autoblog took the chance to catch up with the automaker's relatively new head of design, Akira Kamio, at the recent 2017 Tokyo Motor Show to discuss Suzuki latest e-Survivor SUV Concept, plus his personal inspirations. The 54-year-old Kamio – whose design back catalog includes the concept and production Splash city car and second-generation Vitara small SUV, among others – says the beach-buggy-on-steroids show car "imagines a 2030 autonomous car with electric motors within each wheel on a ladder frame." That's a long way out in conceptual terms, as some of the vehicle's futuristic details suggest – rim sections that change color from green to blue according to mode aren't strictly necessary – but there is solid functional thinking to some of its more outlandish elements. Case in point, the see-through doors – long a staple of concept-car design from Italian masters such as Giugiaro and others – have been rendered here in a forward-thinking way. "When in autonomous mode the door glass goes opaque for privacy," Kamio said. "But when in off-road mode, the door glass automatically clears again so the driver can see the obstacles around it to help maneuver over rough terrain. This feature works on the model; it's a serious concept." As to the most relevant element of the e-Survivor's design for nearer-term vehicles, Kamio points to the five vertical slots with the Suzuki "S" logo in front of the center slot. A familiar design cue of the classic Jimny SUV, here this graphic is illuminated and set behind a black-tinted perspex-like cover. Kamio would not be drawn on when the next version of that long-running vehicle would arrive. But given that the third-generation version of the Jimny has been in production since 1998, the mark 4 is long overdue – even by the standards of Jimny's long manufacturing cycles – and is widely expected to arrive in 2018, taking proportional and design detail cues from the e-Survivor.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.