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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Recharge Wrap-up: NASA's EV plane, GM and Navy partner on fuel cell drone sub

NASA is building an all-electric test aircraft called the X-57. The lightweight plane's design balances speed with efficiency. The wings house two main propellers at their tips, with twelve smaller motors with retractable prop blades dotting the wing's lead edge. This helps it get the lift it needs to take off while reducing drag in the air, a delicate balance rooted in wing design. The X-57 is part of NASA's 10-year New Aviation Horizons program to make aircraft quieter, more efficient, and less polluting. Fans of The Right Stuff are sure to be pleased to see X-designated planes back in action. Read more at Wired. Suzuki has made its Baleno hatchback more efficient with a mild hybrid system. The European model has a lithium-ion battery pack under the front passenger seat that stores energy from a regenerative braking system to supplement power from the 1.2-liter engine during acceleration. Suzuki says the system improves the Baleno's fuel economy and reduces CO2 emissions by about five percent. Read more from Automotive News Europe. The Borgward BX7 plug-in hybrid SUV has won several Plus X Awards. The revived German automaker's PHEV received awards in the categories of Design, High Quality, Ergonomics, and Functionality. Any Plus X Award winner must display added value, which the panel of judges call the "Plus X Factor." The BX7 launched in China earlier this year, with plans to go on sale in India later this year and Europe soon after that. Read more at Green Car Congress. General Motors and the US Navy are teaming up to power underwater drones with hydrogen fuel cells. The Navy's goal is to provide its large displacement unmanned undersea vehicles (UUVs) with 60 days of operation between refueling. "Our in-water experiments with an integrated prototype show that fuel cells can be game changers for autonomous underwater systems," says Frank Herr, head of Ocean Battlespace Sensing at the Office of Naval Research. "Reliability, high energy, and cost effectiveness – all brought to us via GM's partnering – are particularly important as Navy looks to use UUVs as force multipliers." GM says that just as on-road experience gained through its Project Driveway fuel cell test fleet is valuable, automotive customers stand to benefit from lessons learned from this naval project. Read more in the press release below. GM AND U.S.

Here's the new Suzuki Jimny in official photos

Finally! The new generation Suzuki Jimny has been officially revealed, ready to replace the old model built since 1998. Or rather, Suzuki has at least l aunched a microsite dedicated to the small SUV's latest iteration, complete with color palette. The signature Kinetic Yellow launch color gets a similarly noticeable Brisk Blue alternative; the rest of the colors are more muted. Previously, photos of undisguised Jimnys had started coming out of the woodwork. Now we can have an official look at the neatly designed little Suzuki. It's not retro, but completely functional; these shots also show the fender flares missing from the JDM cars. When it comes to vehicles this small, the Jimny might be the boxiest thing produced since the original Fiat Panda ceased to be made in 2003. The rear hatch is the width of the entire rear, making cargo loading easy — the only hindrance we can see is that even on a left-hand-drive vehicle, the hinges are on the right, complicating things a little when one is street-parked. The interior has also survived transition into production quite nicely, with the big infotainment screen placed as high on the dash as possible. The materials on the dash look hard-wearing even in the official render, and the switchgear looks like it can be handled with gloves on. Engine specifications have not yet been announced on Suzuki's site at the time of writing, with the only technical photo a shot of the longitudinal engine perched on the ladder frame, accompanied by a mention of a three-link rigid axle suspension and part-time 4WD complete with low range. There are rumors of optional hybrid tech. Suzuki also says 2.85 million Jimnys have been sold through March 2018: If the pricing (about $18,500 for the old model in Europe) remains affordable, that number is sure to rise nicely. Related Video: Featured Gallery Suzuki Jimny official images Suzuki SUV suzuki jimny