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Renault appoints Dacia Logan creator to head its Nano-rival program in India

After watching the Tata Nano post sales numbers smaller than its engine displacement, Renault gave up on its much publicized intention to build a truly inexpensive car to rival it. Then, a month ago, reports emerged that Renault was resuming work on a couple of low-priced cars for emerging markets, but this time it would work with its in-house partner, Nissan. That plan envisions an offering for €3,000 ($3,888 US) and another for €5,000 ($6,400 US), both of which would be more spendy than the Nano but might avoid the charge of being cheap - and nasty - and instead be considered affordable.
A report in Reuters talks to the man in charge, Gerard Detourbet, who has been in Chennai, India since at least August working on the program. Detourbet led the Dacia Logan project and is considered "Renault's low-cost car specialist" and "the father of entry-car programs." This one is reportedly codenamed A-Entry and will create a "'sub-entry' architecture" that will provide roominess beyond the vehicle's price and class, and use an engine with a displacement of 800 cubic centimeters.
It isn't aimed at the Nano, though - it means to take on the products that make up 45-50 percent of India's car market, like the Maruti Suzuki Alto and Hyundai Eon. According to Reuters, out of the 2.6-million-strong Indian car market the Maruti Suzuki line-up alone nabs one million registrations annually. The Alto 800 begins at 244,000 rupees ($4,440 US), the Eon at 300,000 rupees ($5,559 US), the Chevrolet Spark at about 316,000 ($5,750 US); if Renault can nail its price targets it will just about bracket those three and be right in the game.

The Suzuki Jimny is even more awesome with these retro graphics

We already were pretty smitten by the Suzuki Jimny, the pint-sized 4x4 that, sadly, U.S. buyers can only look on from afar. It manages to remind us of its ancestors, the Suzuki Samari and Sidekick (small and basic 4x4s for which collectors and off-roaders are rapidly developing a keen appreciation). At the same time, it also rocks its own modern, mini-G-Wagen vibe. Now Suzuki has rolled out a batch of available decal packages for the Jimny, and we're digging it all the more. As surfaced by Motor1, Suzuki's catalog of accessories for the Jimny includes graphics packages in several different themes. The Offroad style includes tri-color red/gray/black stripes for the top and sides of the hood and under the rear side windows. The wide, lower-body REAL OFFROAD graphic is in red and black, while the finishing touch is a rhino decal for just above the Jimny badge on the tailgate. The Survival style appears to be some kind of camo pattern in black that is applied in a wide band along the upper bodysides. Heritage style ups the retro factor. It features red and gray upper body stripes on a white Jimny. Full the full look, you'll want the hard-shell exterior spare-wheel cover with matching graphics and the red mud flaps. The piece-de-resistance is the Revival style, which embraces the rad Eighties with a white/pink/black zig-zag squiggle on the doors and rear fenders that could have been lifted straight from a Samari. The matching hard-shell spare-wheel cover is a must. All of these prove yet again that the boxy, basic Jimny makes an ideal canvas for customization, and there are plenty more accessory items in that catalog. But we're not going to torture ourselves any further. Featured Gallery Suzuki Jimny decals and accessories Design/Style Suzuki SUV Off-Road Vehicles

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.