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New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

Junkyard Gem: 2010 Suzuki Kizashi SE

American Suzuki Motor Corporation filed for bankruptcy in 2012, and new Suzuki-badged cars stopped being sold here the following year (meanwhile, Suzuki went on to create one of the biggest-selling cars in its home market). While many of the United States-market Suzukis of the previous decade had been Daewoos beneath the emblems, the Kizashi sedan was designed and manufactured entirely by Suzuki. There were high hopes – at first – that it would revive the brand's American fortunes. Here's a first-model-year example, found in a San Francsico Bay Area self-service yard a few months back. The word Kizashi means "something great is coming" in Japanese, but the Great Recession and the decreasing popularity of non-truck-shaped new vehicles in the United States kept sales of these cars low (even as Monster Tajima broke the ten-minute barrier in a Suzuki at Pikes Peak). You could buy a new Kizashi here until American Suzuki folded its tent and left in 2013, leaving just two-wheeled Suzukis available here for highway use. That was unfortunate because the Kizashi provided a lot of value for the price. This Kizashi SE had an MSRP starting at $21,499 (about $27,085 in 2021 dollars), and it had a pleasant interior and a bunch of unexpected standard features. You got keyless ignition, power seats with memory, 17" alloy wheels and a pretty decent seven-speaker audio system with USB and Bluetooth inputs (both of which were still uncommon in lower-priced cars at the time). If you upgraded to the GTS or SLS trim levels ($22,499 and $24,399, respectively), you got goodies including a thumping 10-speaker Rockford Fosgate audio system, a power sunroof and 18-inch wheels. But unless you were selling Hayabusas or KingQuads, 2010 wasn't a great time to have a Suzuki sign in front of your American showroom. The days of Geo- and Chevrolet-badged Suzukis roaming every American road ended with the Metro and Tracker; by the end, only the Kizashi, SX4 and Grand Vitara remained here. It appears that a Ford dealership in Pennsylvania sold this car at some point prior to its migration west. The 2.4-liter four-cylinder made 185 horsepower, better than its four-cylinder Mazda6 and Altima rivals. Smaller-displacement versions of the J24B engine went into the Aerio, Esteem, Sidekick, Tracker, and Vitara; the Grand Vitara got the 2.4. A six-speed manual transmission was available in the Kizashi's other trim levels, but SE buyers had to take the CVT. This content is hosted by a third party.

Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video: