1989 Iroc-z Coupe, Black on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki heads rolling over fuel economy scandal

Suzuki Motor Corporation executives admitted last month that the company had been falsifying fuel-economy tests for some of its vehicles. Today, it was announced that chairman Osamu Suzuki will not become CEO and executive vice president Osamu Honda will step down from his position at the next shareholder meeting, which takes place June 29. Executive bonuses for 2015 will also be eliminated or cut in half. The company is also promising to change its corporate culture so as to allow whistle blowers to get their messages heard. "Suzuki has a top-down culture and it's been difficult for voices from lower down to go to the management," Toshihiro Suzuki (Osamu's son) told reporters, according to Bloomberg. Both Suzuki family members will take a pay cut for the last half of 2016 (Osamu at 40 percent, Toshihiro at 30). Over 2 million Suzuki vehicles were involved in the fuel economy fakery. Japan's transport ministry is taking a closer look at company-submitted data after Mitsubishi and then Suzuki were found to have misled regulators and the public. Related Video: News Source: BloombergImage Credit: KAZUHIRO NOGI/AFP/Getty Images Government/Legal Green Hirings/Firings/Layoffs Suzuki Fuel Efficiency resignation osamu suzuki

Suzuki tunes up tiny concepts for Tokyo Auto Salon

When counting Japanese automakers, don't forget Suzuki, which has a trio of new show cars lined up for the Tokyo Auto Salon in a couple of weeks. First up is the Water Activity concept. It's based on the Ignis and done up in a matte-finish army green with orange accents, a canoe strapped to the roof, metallic underbody trim, and bigger wheels. It's not unlike the Ignis Trail concept that Suzuki revealed at the main Tokyo Motor Show a few months ago, but taken in more of an outdoorsy direction than a sporty one. Joining it is the Hustler Rough Road Style, based on the oddball square wagon we first saw in concept form back in 2013 but ruggedized for the rocky trail. To that end it features a jacked-up suspension, knobby little tires, caged-in headlights, and a yellow paint job that makes it look as though it wandered through a paintball arena. It even has its name spelled out on the nose like you'd expect to see on a Hummer or Land Rover, and blacked-out trim on everything from the roof to the door handles. Last but not least is the Alto Works GP, which takes the punchy little hot hatch we reported on just the other day in an even racier direction. It features a blue and acid green livery borrowed from Suzuki's MotoGP bike, complemented by a custom carbon-fiber hood. It'll be displayed at the Japanese tuner expo alongside its two-wheeled counterpart, not to mention a smattering of other vehicles from the company's lineup when the show opens on January 15. Related Video: