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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Recharge Wrap-up: NASA's EV plane, GM and Navy partner on fuel cell drone sub

NASA is building an all-electric test aircraft called the X-57. The lightweight plane's design balances speed with efficiency. The wings house two main propellers at their tips, with twelve smaller motors with retractable prop blades dotting the wing's lead edge. This helps it get the lift it needs to take off while reducing drag in the air, a delicate balance rooted in wing design. The X-57 is part of NASA's 10-year New Aviation Horizons program to make aircraft quieter, more efficient, and less polluting. Fans of The Right Stuff are sure to be pleased to see X-designated planes back in action. Read more at Wired. Suzuki has made its Baleno hatchback more efficient with a mild hybrid system. The European model has a lithium-ion battery pack under the front passenger seat that stores energy from a regenerative braking system to supplement power from the 1.2-liter engine during acceleration. Suzuki says the system improves the Baleno's fuel economy and reduces CO2 emissions by about five percent. Read more from Automotive News Europe. The Borgward BX7 plug-in hybrid SUV has won several Plus X Awards. The revived German automaker's PHEV received awards in the categories of Design, High Quality, Ergonomics, and Functionality. Any Plus X Award winner must display added value, which the panel of judges call the "Plus X Factor." The BX7 launched in China earlier this year, with plans to go on sale in India later this year and Europe soon after that. Read more at Green Car Congress. General Motors and the US Navy are teaming up to power underwater drones with hydrogen fuel cells. The Navy's goal is to provide its large displacement unmanned undersea vehicles (UUVs) with 60 days of operation between refueling. "Our in-water experiments with an integrated prototype show that fuel cells can be game changers for autonomous underwater systems," says Frank Herr, head of Ocean Battlespace Sensing at the Office of Naval Research. "Reliability, high energy, and cost effectiveness – all brought to us via GM's partnering – are particularly important as Navy looks to use UUVs as force multipliers." GM says that just as on-road experience gained through its Project Driveway fuel cell test fleet is valuable, automotive customers stand to benefit from lessons learned from this naval project. Read more in the press release below. GM AND U.S.

Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video