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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

This is the facelifted Suzuki SX4 that we won't get

The car you see above is, according to China Car Times, the facelifted Suzuki SX4 crossover. We've always had a soft spot for the SX4, so the fact that it's finally getting a significant update makes us a wee bit sad - after all, Suzuki just announced late last year that it's leaving the US market, so we'll never get this upgraded little 'ute on our shores.
Changes we can see include aggressively resculpted lighting units, interesting mold lines on the front bumper cap, redesigned air intakes and unique trim fillets on the doors.
At least we can take solace in the fact that there apparently aren't any significant alterations under the new bodywork, so our crop of used SX4s should be just as capable out on the road. In China, Suzuki's 1.6- and 1.8-liter four-cylinder engines are expected to carry over to the new year, along with the current model's CVT and manual drivelines.

Suzuki recalling 2,800 XL7 models over faulty fuel pump

A recall has been issued for the 2007 Suzuki XL7, but only those vehicles either bought or registered in four states: Texas, Arizona, California and Nevada. Potentially 2,380 of the SUVs manufactured from June 13, 2006 to December 22, 2006 could have an issue with their fuel pump modules: The plastic supply or return port could crack. If that happens, it could lead to a fuel leak and then to a fire.
Suzuki hasn't said when the recall will begin. Once it does, owners will be notified and can have their dealers make the necessary repairs free of charge. There's a bulletin from the National Highway Traffic Safety Administration below with more information.