Suzuki Samuri 1987 on 2040-cars

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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

The Suzuki Jimny pickup truck might be the best Jimny

Suzuki showed off a Jimny pickup truck concept at the 2019 Tokyo Auto Salon, and it garnered more positive hype for the already beloved new-generation 4x4. But more than a year later, there are no signs that a production version is coming in the immediate future, if at all. So, members of the aftermarket are building their own. Shropshire Quads out of the United Kingdom takes regular Jimny SUVs and converts them into pickups by lifting the vehicle and adding a metal tub to the rear. Shropshire Quads has been building Jimny pickups for years. The company started doing the conversions on used models but has since grown to add the new Jimny to the operation, as well. Here's how it all started:  We are a small family run business based near Cleobury Mortimer in South Shropshire. We are main agents for Arctic Cat and Kymco ATVs. We felt that there was a niche gap in the agriculture/land management sector for a small lightweight pickup with more creature comforts and reliability than your usual UTVs. We went in search, and following lots of research, we decided that the Suzuki Jimny would be the ideal base vehicle. We now convert quality, low mileage Suzuki Jimny's to pickups using the best quality, factory designed and manufactured components. We hope you agree that we offer the best Suzuki Jimny Pickup on the market. The blue example seen here is the shop's first conversion on a new Jimny. According to Farmer's Weekly, Shropshire Quads orders the factory-manufactured kit that was designed for Suzuki from Austria and is the sole distributor and installer in the United Kingdom. Somebody in New Zealand is running a similar operation. As seen in the photos, the kit can only be installed once the rear portion of the Jimny is chopped off. The kit includes a metal rear bulkhead panel that is equipped with a heated rear screen. Plastic side moldings smooth out the conversion into the bed, which is made of stainless steel and aluminum. The rear tailgate is removable, and Shropshire Quads says the kit uses strong high-quality latches. A recessed fuel filler is mounted with cast aluminum and found on the driver's side. As this is a conversion intended for labor, it can be ordered with a one-inch lift or a three-inch lift. For added utility, the Jimny can be fitted with flotation tires or smaller all-terrain tires. The Jimny was already cool, and having one on the farm sounds like a fun way to do chores.

Are orphan cars better deals?

Most folks don't know a Saturn Aura from an Oldsmobile Aurora. Those of you who are immersed in the labyrinth of automobilia know that both cars were testaments to the mediocrity that was pre-bankruptcy General Motors, and that both brands are now long gone. But everybody else? Not so much. By the same token, there are some excellent cars and trucks that don't raise an eyebrow simply because they were sold under brands that are no longer being marketed. Orphan brands no longer get any marketing love, and because of that they can be alarmingly cheap. Case in point, take a look at how a 2010 Saturn Outlook compares with its siblings, the GMC Acadia and Buick Enclave. According to the Manheim Market Report, the Saturn will sell at a wholesale auto auction for around $3,500 less than the comparably equipped Buick or GMC. Part of the reason for this price gap is that most large independent dealerships, such as Carmax, make it a point to avoid buying cars with orphaned badges. Right now if you go to Carmax's site, you'll find that there are more models from Toyota's Scion sub-brand than Mercury, Saab, Pontiac, Hummer, and Saturn combined. This despite the fact that these brands collectively sold in the millions over the last ten years while Scion has rarely been able to realize a six-figure annual sales figure for most of its history. That is the brutal truth of today's car market. When the chips are down, used-car shoppers are nearly as conservative as their new-car-buying counterparts. Unfamiliarity breeds contempt. Contempt leads to fear. Fear leads to anger, and pretty soon you wind up with an older, beat-up Mazda MX-5 in your driveway instead of looking up a newer Pontiac Solstice or Saturn Sky. There are tons of other reasons why orphan cars have trouble selling in today's market. Worries about the cost of repair and the availability of parts hang over the industry's lost toys like a cloud of dust over Pigpen. Yet any common diagnostic repair database, such as Alldata, will have a complete framework for your car's repair and maintenance, and everyone from junkyards to auto parts stores to eBay and Amazon stock tens of thousands of parts. This makes some orphan cars mindblowingly awesome deals if you're willing to shop in the bargain bins of the used-car market. Consider a Suzuki Kizashi with a manual transmission. No, really.