Suzuki Samurai Lwb (long Wheel Base) on 2040-cars

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American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Jimny Lite is a blank canvas for off-road enthusiasts

One of the most desirable new vehicles for sale right now is the Suzuki Jimny. The compact 4x4 was developed with a "less is more" philosophy, giving off-roaders everything they need to traverse harsh terrain, but with an affordable price and none of the luxo-fluff that many modern trucks come with. Now, Suzuki has announced an even more bare-bones Jimny Lite that delivers exactly what four-wheelers want in a no-nonsense, affordable package. First and foremost, the Jimny Lite will still offer the same 1.5-liter four-cylinder engine producing 101 horsepower and 96 pound-feet of torque, along with the same low-range four-wheel-drive and ladder frame construction that make the original such a great little off-roading machine. However, while regular Jimnys have a four-speed automatic option, the Jimny Lite will be offered with only one transmission choice, a five-speed manual.  Rather than alloys, the rig — called the "Diet Jimny" in an image filename on Suzuki Australia's website — will come with 15-inch steel wheels, tougher and cheaper than aluminum. Other exterior changes include halogen headlights rather than LED projectors, deleted fog lamps, and the subtle substitute of plastic textured side mirrors instead of the current gloss black units. Cabin wise, the infotainment touchscreen that includes satellite navigation as standard will be replaced with a old-school in-dash radio and CD player. Bluetooth is still included, though, so you can still stream navigation and digital music from your phone. Additionally, the digital climate controls will be chucked for a manually operated system. This sounds like a dream come true for enthusiasts, who tend to enjoy using their own aftermarket wheels, auxiliary lighting, and stereo options. Though pricing hasn't been announced, the Suzuki Jimny Lite will presumably be even more affordable, giving wrenchers a blank canvas to build their own rigs without paying up front for stuff they don't need. It's like when Toyota offered the 86 RC, a steel-wheeled, unpainted-bumper version of the 86 for race car builds. Unfortunately, like the 86 RC, the Jimny's sale area does not include the United States. The Jimny is available in its native Japan, south of our border, in Europe, Australia, as well as several other markets around the world. We don't see it coming stateside anytime soon, but that hasn't stopped us from longing for a Jimny from afar. With the Jimny Lite, our desire grows even stronger.