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Suzuki planning an electric Jimny among EV, hybrid onslaught

Suzuki introduced the larger, five-door Jimny earlier this month, and an investor presentation detailing the automaker's growth strategy to 2030 shows there's more in store. The automaker's mission is to expand its lineup with vehicles that move toward the "realization of a carbon neutral society." This entails Europe, India and Japan receiving five or six new hybrid and/or battery-electric models each. In Europe, the first of Suzuki's five BEVs will show in financial year 2024; when the rollout is complete, it will include an electric Jimny — the silhouette in the upper right. According to Australian outlet Drive, starting from the upper left, the others are a small people-mover, an electric version of the Fronx crossover Suzuki debuted at Auto Expo in India earlier this month, an unknown hatchback, and the retail version of the EVX concept. An electric Jimny would get the dinky 4x4 back to Europe without any classification trickery. The Japanese brand ended export of the regular four-seat model to Europe in 2020 when it could no longer pass EU emissions. It now sends the same model as a two-seat commercial vehicle. Suzuki sells as many as seven models in European markets not including the Jimny, six of them mild hybrids, one a plug-in hybrid. There have been rumors of a hybrid Jimny for a couple of years, and it's predicted the new five-door will get a hybrid option shortly. The investor presentation deck predicted an eventual powertrain ratio in Europe of 80% battery-electric vehicles, 20% hybrid vehicles. We expect that would mean a near overhaul of the European ranges with current models dropping out in favor of hybrids with electric options. What's unexpected is that the battery-electric Jimny silhouette doesn't show on the slides for the Indian or Japanese markets. In Japan, Suzuki expects sales to end up 80% hybrid, 20% EV, the opposite of Europe. The Indian outpost, known as Maruti Suzuki, is the automaker's largest market, and one local outlet said 1,000 shoppers have paid to reserve a spot for the five-door Jimny every day since the truck's debut. The expected powertrain breakdown there is much more varied than the other two regions at 15% battery-electric vehicles, 25% hybrid, and a 60% share of internal combustion made up of a mix of compressed natural gas, biogas, ethanol and "etc." This would definitely be a market for the hybrid Jimny whenever it shows.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki previews new S-Cross compact CUV ahead of Paris debut

Despite having one heck of a lackluster presence here in the United States, Suzuki still manages to do well in other markets. That in mind, the automaker continually releases new products and concept cars at international auto shows that aren't destined for U.S. consumption, but this might not be one of those times.
The aging SX4 crossover is in need of replacement, and if Suzuki is still committed to selling passenger cars in the States, something fresh like this S-Cross concept could be just the ticket. Suzuki has, after all, confirmed that the S-Cross will eventually make its way into production.
We have no other details to divulge about the S-Cross, except that it's a small crossover concept and that it will make its public debut at the Paris Motor Show in September. Suzuki says that the S-Cross has a "Emotion x Quality x Aerodynamics" design theme that uses "distinctive dynamic lines that start on the front bumper, sweep across the doors, and continue to the rear of the body." No offense, Suzuki, but we've heard that before.