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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Recharge Wrap-up: NASA's EV plane, GM and Navy partner on fuel cell drone sub

NASA is building an all-electric test aircraft called the X-57. The lightweight plane's design balances speed with efficiency. The wings house two main propellers at their tips, with twelve smaller motors with retractable prop blades dotting the wing's lead edge. This helps it get the lift it needs to take off while reducing drag in the air, a delicate balance rooted in wing design. The X-57 is part of NASA's 10-year New Aviation Horizons program to make aircraft quieter, more efficient, and less polluting. Fans of The Right Stuff are sure to be pleased to see X-designated planes back in action. Read more at Wired. Suzuki has made its Baleno hatchback more efficient with a mild hybrid system. The European model has a lithium-ion battery pack under the front passenger seat that stores energy from a regenerative braking system to supplement power from the 1.2-liter engine during acceleration. Suzuki says the system improves the Baleno's fuel economy and reduces CO2 emissions by about five percent. Read more from Automotive News Europe. The Borgward BX7 plug-in hybrid SUV has won several Plus X Awards. The revived German automaker's PHEV received awards in the categories of Design, High Quality, Ergonomics, and Functionality. Any Plus X Award winner must display added value, which the panel of judges call the "Plus X Factor." The BX7 launched in China earlier this year, with plans to go on sale in India later this year and Europe soon after that. Read more at Green Car Congress. General Motors and the US Navy are teaming up to power underwater drones with hydrogen fuel cells. The Navy's goal is to provide its large displacement unmanned undersea vehicles (UUVs) with 60 days of operation between refueling. "Our in-water experiments with an integrated prototype show that fuel cells can be game changers for autonomous underwater systems," says Frank Herr, head of Ocean Battlespace Sensing at the Office of Naval Research. "Reliability, high energy, and cost effectiveness – all brought to us via GM's partnering – are particularly important as Navy looks to use UUVs as force multipliers." GM says that just as on-road experience gained through its Project Driveway fuel cell test fleet is valuable, automotive customers stand to benefit from lessons learned from this naval project. Read more in the press release below. GM AND U.S.