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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki brings basket of forbidden cute to Tokyo

Suzuki looks to be celebrating its newly independent status from Volkswagen with quite a slate of debuts at this year's Tokyo Motor Show at the end of October. While it's often a putdown to call a car cute, the company has some models going on display that are totally adorable. Unless you wait around a couple decades to import one, they're also never going to see the roads here. With its big eyes and compact, chunky looks, the Ignis might be the new definition of cute 'ute. Clearly based on the iK-2 concept from this year's Geneva Motor Show, the latest interpretation softens the angular lines a little bit. The Ignis Trail Concept tries to make the standard version look a little more off-road ready with black fender flares and larger wheels. Meanwhile, the Mighty Deck concept looks like a toy car with its black roof, yellow body, and dark blue bumper. The model offers some interesting functionality with a small cargo bed in the back, complete with a tiny tailgate. The opening canvas top could make for a fun drive, too. Suzuki is also giving the incredibly cool Air Triser concept a world premiere in Tokyo. The compact, three-row minivan sports a retro-futuristic design. On the outside, glass wraps around nearly the whole thing, except for a thick pillar where the sliding doors come together. However, the interior has a wood floor, and the seats can be reconfigured to form a couch. There's even a screen in the B-pillar for everyone to watch together. We look forward to seeing if these models are as quirky in real life in just a few weeks. SUZUKI EXHIBITS AT THE 44TH TOKYO MOTOR SHOW Suzuki Motor Corporation has announced its exhibits for the 44th Tokyo Motor Show 2015 (organised by the Japan Automobile Manufacturers Association), which will open to the public on 30 October until 8 November. The theme for Suzuki's booth is "SUZUKI NEXT 100". Suzuki will be celebrating its 100th anniversary in 2020, so the exhibits represent proposals for products and technologies that give a sense of the company's preparations for ongoing success in the next 100 years. A range of concept models will show how Suzuki can deliver wonder and enjoyment to drivers and riders. The concept cars will include the IGNIS, which gives shape to Suzuki's foray into the new compact crossover genre; and the MIGHTY DECK, which offers new kinds of fun in the minicar segment.

Volkswagen drops "GTi" lawsuit against Suzuki

Way back in 2004, Volkswagen took umbrage with Suzuki being granted permission to use the nameplate "SWIFT GTi" for a performance variant of its small-car offering (2012 equivalent seen here). Now, eight years and surely some very steep legal bills later, VW has finally dropped its claim against Suzuki.
The General Court of the European Union stated, back in March of this year, that Suzuki's GTi registration could not be confused with VW's "Golf GTI." Volkswagen had appealed that ruling, though has now reportedly called off the dogs. In fact, Germany's Die Welt reports that the appeal has been dead for several weeks now.
This news comes amongst continued arbitration acrimony between the two automakers, all revolving around VW's forced divestiture of nearly 20-percent stake it purchased in Suzuki some two years ago.