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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Suzuki brought a retro hybrid coupe and an autonomous van concept to Tokyo Motor Show

Update: More photos and details of these Suzuki concepts have surfaced since their official reveal at the 2019 Tokyo Motor Show. Turns out, the Waku Spo coupe can also be a wagon. We love it. When you swap in the wagon rear end, the rear seat slides back and automatically reclines. All of a sudden, the sporty coupe has turned into a somewhat roomy wagon kei car. Its interior features a fully digital dash that will actually simulate wood grain on the passenger side when in the Normal drive mode. When sport mode is selected, the "wood grain" transforms into a massive screen of dials and vehicle information. The Suzuki Hanare is the van pictured in the gallery and further below. Its drive wheels feature in-wheel electric motors, and the interior is all about customization. The folks in Suzuki's press photos look happy to be hanging out by their Hanares, and we think we'd be pretty happy too. One of the vans has a bar; the other has a massive screen with a map, and the middle van is full of storage for outdoor activity supplies. Lastly, Suzuki showed us the Hustler Concept. It's essentially just a Hustler made to look like an off-road kei car. We're picking up the Jimny vibes Suzuki is laying down. It's wonderfully boxy and features a bevy of neat accessories. Suzuki is celebrating its 100th anniversary at this year's Tokyo Motor Show. To mark the occasion, the company has created two unique concepts that look to the past for style, and the future for powertrain and use cases. One is called the Waku Spo, and the other is the Hanare. The Waku Spo is pictured above, and it's a plug-in hybrid with styling rooted in '60s Japanese cars. It's simple and squared off save for the wide fender flares and charming round headlights. There are dashes of chrome trim around the car and two-tone paint. The fender-mounted rearview cameras are a high-tech twist on a classic Japanese car feature. But if this design doesn't appeal to you, Suzuki says body and interior parts can be quickly switched out so each driver can have a car that's personalized to their tastes. While the Waku Spo is a more traditional, driver-oriented car, the Hanare is more of an autonomous pod. According to Suzuki, Hanare translates to "cottage" and the theme of the van is to be your home away from home. It's meant to be a mobile room to do whatever you want. It also looks like it's intended to be private and secluded, as the only windows are slender pieces that wrap around the roof.

Kei van campers are miracles of space utilization

In the tight streets of Japan, tiny cars make a lot of sense, particularly the government-restricted kei class of cars. They're especially small with similarly small engines, and besides being easier to maneuver and park, they're also cheaper to own and run. But surely camping in one would be a somewhat cramped, unpleasant experience, right? Think again. YouTuber Tokyo Lens, someone who creates a variety of interesting videos about places, people and things in Japan, went on a camping trip with what seems to be a pop-top Suzuki Every kei van. He details his experience and highlights all the neat features crammed into the little space. It really is remarkable how much there is. We were particularly taken by the nice looking cabinetry, the fact that a person can pretty much fully stretch out in the pop top and that there's actually a microwave and a tiny sink with a water-tank-supplied faucet. Check out the whole video for a look at how much you can do with a small space, as well as some nice shots of the Japanese countryside. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: YouTube / Tokyo Lens Suzuki Minivan/Van