87' Suzuki Samurai Tin Top. Toyota Conversion. 22r. on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Junkyard Gem: 2005 Suzuki Aerio SX Suzuki Works Techno

Americans started buying new Suzuki cars with the debut of the 1985 Chevrolet Sprint and continued doing so through the era of the Geo/Chevrolet Metro and Tracker. Sales of the Samurai mini-SUV took off during the late 1980s, and the Swift sibling to the Metro became available here starting in 1989. The Suzuki American dream— at least the part involving four-wheeled, highway-legal vehicles— came crashing down in 2012, but the 2000s gave American Suzuki fans some interesting-yet-affordable machinery. We got the Kizashi (the side marker lights of which make great jack-O-lantern eyes) and the Suzuki Works Techno package for the Reno and the Aerio in 2005. I found a Reno SWT in California a few months back and figured that would be the first and last Suzuki Works Techno car I ever saw, but then this Aerio appeared in a Colorado car graveyard not long after that. The first two Fast & Furious movies proved to be a tremendous cultural influence on youthful car buyers, and Suzuki created the SWT package to cash in on the hunger for "carbon fiber" and "horsepower" in an affordable package. You didn't get anything that made the car go faster when you checked the SWT box, but you did get alloy wheels and "carbon fiber-styled" stuff all over the place, including the license-plate frame. The SX was the top-of-the-line Aerio in 2005, selling for (well, asking for) $15,449 with front-wheel-drive. That's about $20,900 in 2020 dollars. The hatchback version had some minivan/CUV-ness to its shape. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In most of the world outside of Japan and North America, this car had Liana badging. Perhaps the most famous Aerio/Liana of all time was the original Reasonably Priced Car on Top Gear UK, a 2002 Liana saloon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nobohiro "Monster" Tajima drove a modified-beyond-recognition Aerio hatchback up Pikes Peak in 2001, but it got knocked out by mechanical woes. We can't say what knocked out this Aerio, but it wouldn't have been the interior scent— not with three "Relax" Car-Freshner Little Trees on the job. Sadly, the Relax scent is no longer available. Whatever happened, it involved the car breaking down on a Colorado highway and getting the dreaded "red tag" from the CSP. I see quite a few of these tags on junkyard inmates.

Suzuki Jimny is the classic Defender homage Land Rover should be building

Lake District, U.K. – The Land Rover Defender is to Brits what the F-150 is to Americans. Or rather it was, before it got too expensive and the farmers all switched to Japanese pick-ups. The Defender was effectively put out to pasture, relegated to being a lifestyle trinket. And Land Rover's endless prevarication over replacing the Defender can be partly attributed to this dilemma: Should it be in the original's mold, a fix-it-with-hammers rugged utility vehicle? Or should it concede that market and instead become a premium premium-priced Mercedes G-Class rival? Meanwhile, while Land Rover had dithered, others have capitalized – not least Suzuki's Jimny, which nails the seemingly conflicting demands of the new Defender's brief in one cute, pint-sized package So too is the Jimny priced at a level buyers in markets where it is offered can chalk up as a discretionary purchase. Dating back to the early 1970s, the Jimny has a heritage of its own to draw upon. But this lo-fi remix of traditional 4x4 tech and functionally slick styling has scored a bullseye for both utility users and the hipster brigade, both of whom place great value in authenticity. True, U.S. buyers won't have the option of the Jimny as they will the Defender, no matter how many emails Suzuki receives. But it's interesting to explore how it pulls the rug from underneath Land Rover, right here on the British stalwart's home soil. To demonstrate this we've travelled to the Lake District, a picturesque region on England's northwest coast with classic countryside vistas. Outside of the U.K., mountains topping out a little over 3,000 feet sound little to write home about – but, like the Jimny, modest size and ruggedness aren't mutually exclusive and there are trails here to test any street-spec off-roader. Competing pressures for access and a popular backlash against mechanized vehicles in the countryside mean tight controls for recreational drivers though, with many once-popular trails now closed to traffic. Those that remain accessible carry severe restrictions, our chosen route over Gatescarth Pass rarely opened to traffic and, when it is, limited to 4x4s with wheelbases of 100 inches or less. A Wrangler would just scrape through but these remain a rare sight in the U.K., and the limit is arguably skewed to favor the home team: the 90-inch, short-wheelbase Defenders that remain a staple for the quaintly English pursuit of 'green-laning'.