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DAMD Little D kit makes the Suzuki Jimny look like a little Land Rover

When the new generation of the Suzuki Jimny debuted, it drew plenty of comparisons. Mercedes-Benz G-Class, Jeep Wrangler, Toyota Land Cruiser, etc. Pick an old-school-styled boxy off-roader, and it would probably work. But one Japanese Tuner is taking the lookalike comparisons to the next level, focusing on one of the most iconic off-roaders of all time: the Land Rover Defender. DAMD Inc., the tuner that also created a body kit to make the Toyota 86 sports car look like the Lexus LFA supercar, is developing a styling kit that makes the Jimny go full Defender. We can't lie, as much as we love the regular Jimny, this looks pretty damn cool, as well. While the public waits for Jaguar Land Rover to launch the next-generation Defender, this imposter will have to do (for people outside the U.S.—the Jimny is still not available here). The nose alterations make the resemblance impossible to ignore. It adds another headlight dimple for the signature trio and has "LITTLE D" lettering above the grille, which ditches the Wrangler-like vertical slats for horizontal bars. It also adds a beefier front bumper with a more prominent skid plate. The mudflaps, knobby tires and off-roady wheels, bare spare tire, and the angled rear bumper complete the look. The rest of the similarities are already part of the Jimny. The boxy body, the wheel flares, and the roof cap are part of the standard model. Beyond the images, there is not much information on the kit. There's no price, but DAMD notes it is scheduled to release in 2019. That gives us just enough time to move out of the country and order a Jimny. Related Video:

Renault appoints Dacia Logan creator to head its Nano-rival program in India

After watching the Tata Nano post sales numbers smaller than its engine displacement, Renault gave up on its much publicized intention to build a truly inexpensive car to rival it. Then, a month ago, reports emerged that Renault was resuming work on a couple of low-priced cars for emerging markets, but this time it would work with its in-house partner, Nissan. That plan envisions an offering for €3,000 ($3,888 US) and another for €5,000 ($6,400 US), both of which would be more spendy than the Nano but might avoid the charge of being cheap - and nasty - and instead be considered affordable.
A report in Reuters talks to the man in charge, Gerard Detourbet, who has been in Chennai, India since at least August working on the program. Detourbet led the Dacia Logan project and is considered "Renault's low-cost car specialist" and "the father of entry-car programs." This one is reportedly codenamed A-Entry and will create a "'sub-entry' architecture" that will provide roominess beyond the vehicle's price and class, and use an engine with a displacement of 800 cubic centimeters.
It isn't aimed at the Nano, though - it means to take on the products that make up 45-50 percent of India's car market, like the Maruti Suzuki Alto and Hyundai Eon. According to Reuters, out of the 2.6-million-strong Indian car market the Maruti Suzuki line-up alone nabs one million registrations annually. The Alto 800 begins at 244,000 rupees ($4,440 US), the Eon at 300,000 rupees ($5,559 US), the Chevrolet Spark at about 316,000 ($5,750 US); if Renault can nail its price targets it will just about bracket those three and be right in the game.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question