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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Suzuki introduces reborn Katana motorcycle

At the Cologne INTERMOT motorcycle show, Suzuki has shown its all-new Katana bike. The model brings back the classic, sword-referencing Katana name, which the manufacturer first used in 1980 — that bike, the GSX1100S Katana, was also unveiled in Cologne all those years ago. The bike utilizes a modified version of the GSX-R1000 engine in a lightweight, twin-spar aluminum frame. The engine's 150 peak horsepower comes at 10,000 rpm; the bike weighs 474 pounds. There's a fully digital gauge cluster, complete with the classic Katana logo. The bike's styling is quite dynamic, as if it were in fact sliced into completion using a Japanese sword. It is highly reminiscent of the Katana 3.0 concept Suzuki showed last year at EICMA — consider the new Katana a road-going version of the concept bike. The stacked headlight has LED running lights, and the taillight, fitted in the angular tail, also comprises LEDs. The plate in turn is fixed on a swingarm extension, as near the rear tire as possible. There are fully adjustable 43mm USD front forks and an adjustable rear shock from KYB, Brembo brakes from the GSX-R1000 and Bosch ABS. A three-mode traction control system is included, but it can also be excluded via switching it off. The system monitors wheel speeds, throttle and crank position, adjusting timing and air delivery to reduce engine output when it notices wheelspin. The related GSX-R1000 and R1000R models are also updated; the latter gets an adjustable swingarm pivot and new stainless steel braided brake hoses. The R1000R's bi-directional quickshifter and auto-blipper are now standard on the R1000, enabling smoother gearshifts. The Katana and the updated GSX-R1000 and GSX-R1000R reach dealers in spring 2019. Related Video: Featured Gallery 2020 Suzuki Katana View 13 Photos Image Credit: Suzuki Suzuki Motorcycle Bikes intermot suzuki gsx-r1000