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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

The Suzuki Jimny is even more awesome with these retro graphics

We already were pretty smitten by the Suzuki Jimny, the pint-sized 4x4 that, sadly, U.S. buyers can only look on from afar. It manages to remind us of its ancestors, the Suzuki Samari and Sidekick (small and basic 4x4s for which collectors and off-roaders are rapidly developing a keen appreciation). At the same time, it also rocks its own modern, mini-G-Wagen vibe. Now Suzuki has rolled out a batch of available decal packages for the Jimny, and we're digging it all the more. As surfaced by Motor1, Suzuki's catalog of accessories for the Jimny includes graphics packages in several different themes. The Offroad style includes tri-color red/gray/black stripes for the top and sides of the hood and under the rear side windows. The wide, lower-body REAL OFFROAD graphic is in red and black, while the finishing touch is a rhino decal for just above the Jimny badge on the tailgate. The Survival style appears to be some kind of camo pattern in black that is applied in a wide band along the upper bodysides. Heritage style ups the retro factor. It features red and gray upper body stripes on a white Jimny. Full the full look, you'll want the hard-shell exterior spare-wheel cover with matching graphics and the red mud flaps. The piece-de-resistance is the Revival style, which embraces the rad Eighties with a white/pink/black zig-zag squiggle on the doors and rear fenders that could have been lifted straight from a Samari. The matching hard-shell spare-wheel cover is a must. All of these prove yet again that the boxy, basic Jimny makes an ideal canvas for customization, and there are plenty more accessory items in that catalog. But we're not going to torture ourselves any further. Featured Gallery Suzuki Jimny decals and accessories Design/Style Suzuki SUV Off-Road Vehicles

Suzuki's Paris display is a sad reminder we don't get quirky little Japanese cars anymore

The fun thing about foreign auto shows is getting to see all the cars we don't get at home. In the case of Suzuki, it's a reminder that the brand withered in the US and withdrew due to a lack of product a few years back. What makes it even tougher is that Suzuki's stand in Paris is full of little all-wheel-drive things that would probably do really well in the US now. Talk about bad timing. Take the Ignis above. This thing is about the size of a Mazda CX-3, offers all-wheel drive, and manages to look cute and sophisticated at the same time. Americans would buy it. The SX4 S-Cross, which evolved from the SX4 that did surprisingly well a decade ago in the US, gets an update this year and looks a lot more like a crossover, an improvement on the original funky tall-hatch design. If only Suzuki could have held on a little longer the brand might be taking some sales from Subaru and the many makers of little crossovers. We can't leave here without mentioning the wonderful beigeness of the Cervo hatch that Suzuki brought out to tie the Ignis in with its heritage. It's a rear-engined three-cylinder two-stroke with a Giugiaro-designed body. Yep. The model was never sold in the US, but it was known as the Whizzkid in the UK, which is just fantastic. And its adorable tiny wheels – they looked like 12s or so – are pretty highly stylized. They're actually mirrored by the five-pocket wheels available on the Ignis, which is a nice touch. Related Gallery 2017 Suzuki Ignis: Paris 2016 View 13 Photos Related Gallery 2017 Suzuki SX4 S-Cross: Paris 2016 View 10 Photos Paris Motor Show Suzuki Crossover 2016 paris motor show suzuki ignis