1988 Suzuki Samurai Hardtop on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Suzuki Vitara shows its face ahead of Paris debut

The death of Suzuki's American automotive operations can be chalked up to many, many things. One thing it cannot be blamed on, however, is the arguable goodness of its products. The company's criminally underrated offerings included the Kizashi sedan, the SX4 compact and your author's personal favorite, the Grand Vitara.
The GV rode on a radically different version of General Motors' Theta platform, which underpins the American manufacturer's current crop of crossovers, like the Chevrolet Equinox. What made the Grand Vitara special, though, was that it wasn't just another run-of-the-mill CUV. Buying the cheapest model meant living with rear-wheel drive rather than the Theta's typical front drive. Spend a bit of money, though, and you'd end up with an honest-to-goodness off-roader, sporting selectable four-wheel drive complete with low-range gearbox. It also comfortably sat five, was reasonably efficient and was quite handsome. We aren't totally sure how it turned into this.
This, of course, being the new Vitara (it replaces the Escudo, the vehicle Americans know as the Grand Vitara), and it will make its global debut at October's Paris Motor Show, which has ditched its four-wheel-drive system for a part-time all-wheel-drive system called Allgrip.

Suzuki and VW finalize their divorce

The rocky divorce between Suzuki and Volkswagen is finally over after working its way through the International Court of Arbitration since 2011, according to the Japan Times. In the final settlement to end the companies' disputes, Suzuki agreed to pay VW an undisclosed amount for not living up to the agreement to use the German automaker's diesel engines. While they won't disclose the exact sum, Suzuki said in a statement that the money "will not have any significant impact" on its 2015 fiscal year results, which will end in March. The arbitration court took the biggest step to end this transcontinental partnership in August 2015 when the body ruled VW needed sell its 19.9-percent stake in Suzuki. However, the Japanese company wasn't entirely off the hook because VW was still allowed to sue for damages over the diesel engine issue. This latest decision finally clears up that dispute. Like most marriages, the union between VW and Suzuki began with stars in both parties' eyes. The Germans paid $2.8 billion to buy 19.9 percent of the Japanese company in December 2009. VW was supposed to get greater access to the auto market in India, and Suzuki hoped to capitalize on access to its partner's advanced technology. By 2011, rumors started percolating that things were contentious behind closed doors. VW allegedly tried to assert control over Suzuki's operations, and the Japanese company reportedly wasn't happy with its access to the German tech. Suzuki even bought diesel engines from Fiat, rather than VW. Later that year, company CEO Osamu Suzuki announced he would end the alliance, and they started working through arbitration. Notification Concerning Resolution of Arbitration by Settlement As Suzuki has reached a settlement regarding the arbitration that Suzuki filed with the International Court of Arbitration of the International Chamber of Commerce on 24 November 2011, Suzuki informs you of the following: 1. History from the Request for Arbitration to the Settlement As announced in the "Notification Concerning Arbitration Award" dated 30 August 2015, the Tribunal indicated that it would address the issue of alleged damages arising from Suzuki's breach of the agreement claimed by Volkswagen AG ("VW") in a further stage of the arbitration proceedings. Suzuki reached a settlement with VW in regard to such arbitration proceedings on 10 February 2016. Accordingly, the arbitration proceedings have been concluded. 2.