1987 Suzuki Samurai Jx Sport Utility 2-door 1.3l on 2040-cars

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Osamu Suzuki announces retirement at age 91

TOKYO — Suzuki's 91-year-old chairman, Osamu Suzuki, announced he will retire in June, stepping aside for a new leader to navigate the shift to electric cars and fight off competition from tech firms such as Tesla and Apple. The chairman, after heading for more than four decades the company that his wife's grandfather founded, is leaving his son Toshihiro Suzuki, already president and CEO, to hold the reins of the company. Osamu told reporters on Wednesday he decided to retire after the company welcomed its 100th anniversary last year and its new management plan won approval. But he said he will "remain active" as an adviser. "I will neither run away nor hide," the patriarch said, who has repeatedly declared in the past he will be a "lifelong non-retiree." The company also announced on Wednesday it will invest one trillion yen ($9.45 billion), mostly on electrification technology, over five years. The younger Suzuki said the company needed to respond to a global push towards lower emissions. "Carbon neutral is the focus now. Suzuki must not fall behind this global trend," he said. The announcement by Japan's fourth-biggest automaker comes less than a week after rival Honda appointed a new CEO, who said he would consider alliances to make bold decisions. Carmakers, particularly smaller players such as Suzuki, are seen at a disadvantage due to the huge cost of developing EVs and technologies such as autonomous driving. Suzuki, alongside other automakers such as Mazda and Subaru, tied up with Toyota in 2019 to slash development and manufacturing costs. Osamu Suzuki, who joined Suzuki Motor in 1958, became president in 1978 and doubled as chairman in 2000. During his tenure, the company solidified its presence as the top maker of compact cars. He spearheaded the company's decision to enter its key Indian market in 1983. Maruti Suzuki, which the carmaker owns a majority stake in, is India's top carmaker, selling every second car in the country. In 2016, Suzuki stepped down as CEO to take responsibility for the firm's use of incorrect testing methods to calculate vehicle mileage, but he remained chairman. Osamu, who waved and said "bye-bye" at the end of Wednesday's news conference, will be appointed as senior adviser upon retirement.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Junkyard Gem: 1990 Suzuki Sidekick Convertible

When General Motors decided to create the Geo brand in 1989, for vehicles designed and/or built by Isuzu, Toyota, and Suzuki (strangely, the Daewoo-built LeMans kept its Pontiac badges even as the Corolla-based Chevy Nova became the Geo Prizm), the only Geo truck was the Tracker. The Tracker (later a Chevrolet) was really a Suzuki Escudo aka Vitara, and Suzuki decided to sell these trucks in North America with Sidekick badges. Here's one of those early Sidekicks, photographed in a Denver self-service yard with period-correct aftermarket wheels. The first-generation Tracker and Sidekick were sold here for the 1989 through 1998 model years, after which the Tracker name lived on for a few more years on the second-generation truck and Suzuki ditched the Sidekick name in favor of Vitara and Grand Vitara. Suzuki kept selling Grand Vitaras here until the very end (which came in 2013). This is the first Sidekick I've documented in the Junkyard Gems series, because they never sold as well as their Tracker siblings and have become quite rare. Power came from this 1.6-liter G16 engine, a bored-and-stroked version of the engines used in such machines as the Suzuki Samurai and (four-cylinder) Geo Metro. Carburetors were nearly extinct on new vehicles in the United States by 1990, but you could still buy a few throwbacks that didn't have EFI. Might as well brag a bit with a badge like this one! You could get the '90 Sidekick with a five-speed manual or a three-speed automatic, with your choice of rear-wheel drive or four-wheel drive. This one has the five-speed and 4WD. American Sidekick shoppers had their choice of a two-door hardtop or convertible version; this one is the convertible. It's equipped with exquisitely 1990s spoked wheels, complete with the stretched narrow-tire treatment. The brightly-painted interior trim pieces suggest more of a mid-2000s influence. Just over 150,000 total miles on the odometer. Leaf springs? No, the Sidekick got modern coils. In the Sidekick's homeland, the TV commercials went for a North African look. Related video: