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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

New Suzuki Swift Sport to be lighter and torquier

The Suzuki Swift Sport has been one of the most interesting hot hatches of the last decade, well at least outside the United States. Its first iteration was released in 2005, leaving behind its crummy Geo Metro guise in favor of something more in line dynamically with the segment best. Though it may have been an underdog from day one, the Swift Sport proved itself to be both fun and reliable The new car promises to up the ante with a stiffer structure and a footprint increased courtesy a 20 mm-longer wheelbase and a stance that's 40 mm wider and 15 mm lower. Power comes from a turbocharged 1.4-liter four-cylinder Suzuki cheekily calls the Boosterjet, ditching the old 1.6-liter naturally aspirated inline-4. The downsized, intercooled 138-horsepower turbo engine gives the Swift Sport only four more horsepower than the old unit, but there is a lot more torque available and at lower revs. Another major improvement is a weight loss of nearly 180 pounds -- definitely a big deal in a small car like this -- as the new model tips the scales at less than 2,140 lbs. Suzuki says the feel of the six-speed manual shifter has been improved, too. "It's lighter, sharper, quicker. It's more aggressive and emotive, but we've also refined the elements that make it practical to use every day," said Suzuki chief engineer Masao Kobori. "The clutch feel, the manual transmission shift throw, the seats and steering wheel -- everything that puts the driver at the heart of the experience." Sounds neat, though with Suzuki gone from the U.S. market, it'll remain forbidden fruit for American customers. On the other hand, you can apparently rent these in Germany. Nurburgring rental anyone? Related Video:

Suzuki brings slew of car and bike concepts to Tokyo

As an automaker, Suzuki may be long gone from American shores, but it's still a force to be reckoned with in its home country of Japan. At this week's Tokyo Motor Show, the brand known as much for its two-wheeled fare as its four displayed a slew concept vehicles for both drivers and riders.
The first is the Crosshiker concept (above), which Suzuki says is a followup to the Regina concept that debuted two years ago at the Tokyo show. Based on the same platform but elevated to the stance of a crossover, the Crosshiker is motivated by a 1.0-liter, three-cylinder engine, keeping it eco-chic while appealing to adventurous types with its fun styling.
Next up is the X-Lander Concept (above, left) that Suzuki says was made for use in the city and "sometimes go out to play in the field." Based on the Japanese-market production Jimny, the X-Lander features four-wheel drive and a hybrid powertrain with a 1.3-liter engine.