2008 Suzuki Sx4, No Reserve, All Wheel Drive, Looks And Runs Great, on 2040-cars

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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Junkyard Gem: 2005 Suzuki Verona

The ways of the far-flung GM Empire could be mysterious, a couple of decades back, especially when Daewoo and/or Suzuki were involved. After The General's (relative) success selling the Daewoo LeMans with Pontiac badges here, Daewoo decided to bring three models to the United States with its own badging: the Lanos, Nubira and Leganza. Unfortunately for that effort, Daewoo's CEO fled South Korea to evade embezzlement and fraud charges just as the first models hit American showrooms in 1999, and the company went bankrupt soon after. The last year for the trio of Daewoo-badged models here was 2002… but we weren't done with those cars yet! Today's Junkyard Gem is an example of the next-generation Leganza, found in a Denver-area self-service wrecking yard recently. GM began selling Suzuki cars in North America with the Chevrolet Sprint (aka Suzuki Cultus) in 1985. The following year, Suzuki began importing the Jimny with Suzuki Samurai badging. Many Suzukis followed over the next quarter-century, with Chevrolet, Geo and Suzuki branding applied along the way. Since GM bought all of Daewoo's car-building operations during the chaos of the early 2000s, it made sense to keep selling the descendants of the three Daewoo models that had been offered here. They'd have made sense as Geos, but the Geo brand got the axe after 1997. Saturn? For Opels, sure, but not Daewoos. Isuzu had gone all-truck here after the final Styluses and Storms left the showrooms as 1993 models (though the Honda Odyssey was sold here with Isuzu emblems), so that was out. So, Chevrolet and Suzuki got the honors. The next-generation Daewoo Lanos subcompact became the Chevrolet Aveo, the next-generation Daewoo Nubira compact became the Suzuki Reno, and the next-generation Daewoo Leganza midsize sedan became the Suzuki Verona. The Verona was available for just the 2004 through 2006 model years. Note that the dealership decal features the Pets.com Sock Puppet. That's because the now-defunct 1-800-Bar-None company bought the rights to the Sock Puppet in 2002 (two years after Pets.com went kerblooey as the highest-profile casualty of the Dot-Com Crash) and used it in their advertising. All Leganzas had four-cylinder engines driving the front wheels, but the Verona got this very unusual longitudinally-mounted straight-six rig. It thus joins the Volvo S80 in the elite club for this powertrain setup.

Suzuki teases iK-2 and iM-4 concepts set to debut at Geneva

While it may be true that Suzuki no longer sells its models in the US, the Japanese brand is still motoring along and quite popular in the rest of the world, including Europe. The Japanese company just teased two concepts to premiere at the 2015 Geneva Motor Show, but hasn't revealed much about them yet. First up is the iM-4 concept (pictured above), which Suzuki describes as an "iconic mini 4x4." Given that the next-gen Jimny (better known in the US as the Samurai) is supposed to go on sale in 2017, this vehicle might be the first future glimpse of the little offroader. The company reportedly wants to keep the new model close in spirit to the current one, while updating its aging design. The iK-2 concept (right inset) is a bit more mysterious. Suzuki calls it "an ideal compact sized car." Based on the brand's European range, it could preview a look for a future version of the Swift. We should know much more about both of them when the Geneva show begins in March. SUZUKI UNVEILS iK-2 AND iM-4 CONCEPT MODELS AT THE 85TH GENEVA MOTOR SHOW 06/02/15 Suzuki Motor Corporation will display two world-premiere concept models at the 85th Geneva Motor Show next month. iK-2 The iK-2 is an ideal compact sized car, developed with an innovative theme of "Harmonised Force". By combining all of the key elements expected in a car of this size the new model raises compact car values to the limit. iM-4 The iM-4 is an iconic mini 4x4 developed with a concept theme of "Shape the Inspiration". It is an all-new proposal from Suzuki, packed with its compact 4x4 DNA and new technologies as well as distinctive styling that will give real inspiration to drivers. Detailed information will be disclosed at the Suzuki press conference, scheduled on Tuesday, 3rd March 2015 at 11:15 am , On stand 4251, in hall 4 A special website is available on http://www.globalsuzuki.com/geneva2015/