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Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

Toyota and Suzuki partner up on autonomy with capital alliance

TOKYO — Toyota and Suzuki will take small equity stakes in each other, the Japanese car makers said on Wednesday, as they seek to develop newer technologies and meet sweeping changes upending the global auto industry. The tie-up is the latest example of automakers chasing scale to manage costs and boost development. Automakers — especially smaller ones like Suzuki — are struggling to meet the breakneck growth of an industry transformed by the rise of electric vehicles (EVs), ride-hailing and autonomous driving. Toyota will pay around 96 billion yen ($908 million) for a 4.94% stake in Suzuki, while Suzuki will acquire in the market around 48 billion yen ($454 million) worth of shares in Toyota. That is equivalent to 0.2% of Toyota's shares as of Wednesday's closing price, before the announcement. The companies said in a joint statement they intended to overcome challenges facing the industry by "building and deepening cooperative relationships in new fields while continuing to be competitors". They said they would strengthen technologies and products in which each of them specialize in. The firms had said in 2016 they were exploring a partnership, citing technological challenges and the need to keep up with industry consolidation. Earlier this year they said they would produce EVs and compact cars for each other. Automakers around the globe have been joining forces to slash development and manufacturing costs of new technology. Ford and Volkswagen have said they will spend billions of dollars to jointly develop electric and self-driving vehicles. Shares of Toyota and Suzuki closed little changed before the announcement. TOYOTA'S ORBIT The deal brings Suzuki firmly into Toyota' orbit, alongside Daihatsu, Hino Motors, Subaru, Mazda and Yamaha. Rival Nissan has an alliance with France's Renault, although that has been shaken following the ouster of former Chairman Carlos Ghosn, and with Mitsubishi Motors. Honda has a tie-up with General Motors. Toyota has been looking to expand scale in next-generation technology and said this year it would offer free access to patents for EV motors and power control units. It believes that move would help it cut by as much as half the outlays for expanded electric and hybrid vehicle components in the United States, China and Japan. Supplying rivals would greatly expand the scale of production for hardware.

Suzuki Jimny LCV is a bare-bones two-seater

The Suzuki Jimny is a truly versatile vehicle, and we don't just mean in its prodigious off-road capabilities. Turns out, the compact 4x4 can be configured in a variety of ways to skirt the road tax rules and enthusiast demands of various markets, making it an even more desirable proposition for a budget four-wheeler. The latest variant arrives in the form of the Jimny LCV for the U.K. market. That stands for Light Commercial Vehicle, and as such it's not subject to the same strict emissions rules as passenger cars. It also means that it doesn't come with any rear seats, expanding the cargo area to just a hair over 30 cubic feet. In fact, the U.K.'s emissions laws were so strict, Suzuki was forced to take the Jimny off the market in early 2020. After a year's hiatus, this workaround was the only way to bring the popular SUV back to old Blighty. There's only one trim level to the Jimny LCV. It comes with solid colors, but you can order metallic or two-tone paint for an extra charge, its only option. As with most LCVs, there's a safety partition separating the cargo from the front seats. Compared to the passenger version with all seats folded flat, there's an extra 1.2 cubic feet of hauling space. The Jimny LCV might just be the latest version, but it's not the only one. There's already a narrow-body and small displacement version to qualify it as a kei car in its native Japan. Also, there's the recently announced Jimny Lite to serve as a blank canvas for enthusiasts who want to build their own rig. Like the Jimny Lite, the Jimny LCV comes with analog climate controls as opposed to digital, a traditional stereo in place of a touchscreen, halogen headlights instead of LED, 15-inch steel wheels instead of aluminum and a five-speed manual as the only transmission option. It differs from the cost-saving Lite, however, in that the LCV retains its fog lamps. Of course, it the LCV still retains the things that make it a great off-roader, including the ladder-frame construction, solid front and rear axles, and low-range gearing. In essence, it's a wink to true enthusiasts who missed their chance to get a Jimny prior to 2020. Suzuki U.K. says that it will be "available in very limited numbers" for 2021. So, if you live there and want a new Jimny, the four-wheeling gods have given you a rare second chance. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.