Auto blog

Future Classic: 1996-1998 Suzuki X-90

SUVs are absolute cash cows, and because of that, automakers don’t often take risks in their design and execution. Oh, sure, the occasional Evoque Coupe or Murano CrossCabriolet slips through the cracks, but by and large most SUVs have four doors, two or three rows of seats and a hatchback for your cargo. But in the 1990s, carmakers were still experimenting with SUVs, so things occasionally got weird, and nothing embodied weirdness quite like the Suzuki X-90. Half SUV, half coupe, half roadster (three halves – see, super weird), the X-90 was all about fun in the sun. It was wild and had lots of personality. SuzukiÂ’s liÂ’l guy was unlike anything else on the road. Why is the Suzuki X-90 a future classic? The X-90 was SuzukiÂ’s followup to the ill-fated Samurai – you know, the SUV that was “easier to flip than a toilet seat,” according to reports from the time. The X-90 was much safer, with standard features like driver and passenger airbags, as well as antilock brakes, but it still fully embodied the SamuraiÂ’s have-fun-anywhere ethos. “Cute utes” were a growing subset of small SUVs in the ‘90s, and wow did the X-90 fully lean into this demeanor. It was tiny – only slightly longer and taller than a modern Fiat 500 – with two doors, two seats, a removable T-top roof and a sedan-like trunk with a spoiler for added flourish. Its 6.3 inches of ground clearance gave it a tiny-tough trucky stance, and you could get it in vibrant colors like purple and teal. It even had seat fabric that looked like ‘90s jazz cups. So cool. What is the ideal example of the Suzuki X-90? Since it was a low-volume product that was only sold for a couple of years (adding to its scarcity today), there werenÂ’t many differences between the X-90s that came to the U.S. All of ‘em were powered by a 1.6-liter inline-four engine with a blistering 95 horsepower and 98 pound-feet of torque. Buyers could choose between rear- and four-wheel drive, as well as a four-speed automatic or five-speed manual transmission. Going for the stick-shift gave you a slight edge on fuel economy, with the EPA rating both RWD and 4WD X-90s at 24 mpg combined, compared to 22 mpg with the automatic. Considering its core mission was all about having a whale of a time, the smartest way to spec an X-90 is with the five-speed manual and four-wheel drive.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.