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Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.

Suzuki could disappear from new car market quickly thanks to low inventory

Yesterday's announcement that American Suzuki has filed for bankruptcy is all but a death blow for the Japanese automaker's 246 US dealers, but if there's any good news coming out of the situation, it could be the fact that the whole process will likely be quick and painless rather than drawn out. WardsAuto is reporting that with the current inventory and average sales numbers so far this year, there figures to be about three months left for Suzuki's new-car business in the US given current sales rates.
In October, Suzuki sold 2,023 units - a five percent increase over last year - but with just 5,549 left in inventory, it shouldn't take too long to wind down operations. Sales for the brand peaked 2007 with more than 100,000 units sold, but this year, Suzuki is barely on pace to reach a quarter of that amount, with just 21,188 units sold so far in 2012. In addition to poor sales, WardsAuto also notes that Suzuki faced problems due to its reliance on customers with subprime credit.
Suzuki will continue to sell motorcycles, ATVs and marine engines in the US, while the brand's cars will still be on sale in other countries including Canada and Mexico.

2014 Suzuki V-Strom 1000 ABS

Motorcycle trends come and go like fashion, and the latest two-wheeled style du jour is the adventure bike. Chunky and rugged, these (sometimes) dirt-ready rides often take cues from the massive, Armageddon-ready rigs you'd find on the Dakar Rally. In their most neutered form, they can start as street bikes and adapt for adventure duty by adding taller suspension setups, removable saddlebags, bigger fuel tanks, and better wind protection.
Lying smack in the middle of that dirt/road matrix (and leaning toward the tarmac side) is the 2014 Suzuki V-Strom 1000 ABS. A venerable fixture in the adventure scene, it developed a primarily urban following after the model bowed in 2004, though it's also proved itself worthy of tackling trails and light offroad scenarios. For automotive folks not steeped in the vagaries of the motorcycle world, the V-Strom is the two-wheeled equivalent of the late, great Mitsubishi Montero: capable, no-nonsense, and a bit of an unsung hero in the face of more glamorous offroaders like the Land Rover LR4 and the Mercedes-Benz Geländewagen.