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American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Pentagram aims to cut through the noise of EV sound design

What does an electric vehicle sound like when it goes from 0 to 60, when it signals a turn, when it’s powered down for the night? EV motors have fewer parts and are therefore incredibly silent, which presents safety concerns for drivers who recognize speed by sound and pedestrians who canÂ’t hear an approaching vehicle.  In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Many have taken the new legislation as an opportunity to not only create a branded sound, but also to stir up some marketing hype by enlisting famous musicians to compose the noise of an electric engine. Hans Zimmer created the Blade Runner-esque sound concept for BMWÂ’s i4 electric sedan, and, strangely, Linkin Park is creating EV sounds for BMW.  Sound designer Yuri Suzuki, a partner at design consultancy firm Pentagram, recently conducted a research project into the crucial role electric car sound has on a userÂ’s safety, enjoyability, communication and brand recognition, out of which he developed a range of car sounds. Suzuki says that while some automakers have chosen beautiful and interesting car sound designs, chasing celebrity clout is not the way to go when designing the sound behind serious machines.  “We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “ItÂ’s all about the relation between the human being and the machine itself.” Suzuki says smart sound design can help ease the difference between human and car by providing a shared language. Based on surveys he conducted, Suzuki came up with two new skeuomorphic electric engine sounds as well as adaptive sounds that reflect the time of day and the location of the drive.  His engine sounds are reminiscent of internal combustion engine revs, providing both drivers and pedestrians with a recognizable indication of speed increasing and decreasing. The sounds are placed at different pitches: one quite low, like a spaceship taking off; the other a bit higher, like a hovercraft vertically ascending. Audi, Ford and Jaguar Land Rover have also chosen to make futuristic copies of gasoline engines for some of their new electric vehicles.  SuzukiÂ’s sound design also includes in-car sounds, like powering on, turn signals or horn honking, that use AI to adapt to the time of day.

The Suzuki Misano is a concept car inspired by motorcycles

Lately, concept cars have become showcases of touchscreens and batteries, but remember not that long ago when they used to get you excited about automobiles, driving, and design? Now Suzuki, of all companies, has unveiled a concept that brings us back to the stirring show cars from a bygone era. The Suzuki Misano is a low-slung, open-top sports car that asks the question, what if there was a four-wheeled motorcycle? Inspired by the Japanese firm's long history of high-performance two-wheelers, the Misano seeks to "merge the adrenaline rush on two wheels with the driving experience on four." The Misano caps off a thesis project for 24 students of transportation design at Istituto Europeo di Design Torino with collaboration from Suzuki. It has a footprint of 157 inches by 69 inches, or about the length of a BMW i3 and the width of a VW Polo. Its height, however, measures only 39 inches, about 50 percent shorter than a Toyota Yaris hatchback. Like concept cars of old, the Misano does pack in one wacky idea that has no chance of making it into production. It offers a tandem 1+1 seating position, even though it's wide enough for a side-by-side construction. Not only that, but the seats are off to one side. We would've expected a side-mounted motorcycle engine on the other, but it actually contains a trunk and small battery pack. Presumably, the Misano is an EV. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Strictly speaking, it's a barchetta because it has no mechanism for covering the cockpit and barely a windscreen. In lieu of a steering wheel, the car is controlled by what the IED statement calls a motorcycle-inspired yoke. Clear openings in the doors provide a view of the road that only a motorcycle can match. It's not the first time Suzuki has answered the question of a four-wheeled motorcycle. In 2001, it showed the Hayabusa-powered GSX-R/4 concept, which featured a more traditional seating position. The Misano is just the right amount of beautiful design and bonkers-ness that makes you wish for an alternate universe where it would make it into production. But alas, we know it'll be a miracle if Suzuki ever makes a sports car again. If you happen to be in Italy and want to check out the Misano for yourself, it will be on display at the Museo Nazionale dell’Automobile di Torino from Saturday May 15th to Sunday June 6th 2021. Related video: This content is hosted by a third party.