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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Japan's Suzuki, SkyDrive sign deal to develop, market 'flying cars'

TOKYO — Japanese automaker Suzuki Motor Corp and 'flying car' firm SkyDrive Inc said on Tuesday they have signed a deal to team up in research, development and marketing of electric, vertical takeoff and landing (eVTOL) aircraft. In a joint statement, the two companies said they will also work to open up new markets with an initial focus on India, where Suzuki has a roughly half share of the auto market. Suzuki announced on Sunday it plans to invest 104.4 billion rupees ($1.37 billion) in its India factory to produce electric vehicles and batteries. The companies didn't disclose details of investments in their partnership, nor outline any production timetable or target. Founded in 2018, Tokyo-headquartered SkyDrive counts big Japan businesses like trading house Itochu Corp, tech firm NEC Corp and a unit of energy company Eneos Holdings Inc among its main shareholders. In 2020 it raised 5.1 billion yen ($42 million) in total in Series B funds, according to its website. SkyDrive is currently engaged in the development of a compact, two-seating electric-powered flying car with plans for full-scale production. The statement did not say whether Suzuki would be working on this specific vehicle. The company, which is also developing cargo drones, aims to launch a 'flying car' service in Osaka in 2025 when the Japanese city hosts the World Expo. For Suzuki, the partnership will add 'flying cars' as a fourth mobility business, in addition to automobiles, motorcycles and outboard motors, the statement said. ($1 = 120.4500 yen) (Reporting by Satoshi Sugiyama; Editing by Kenneth Maxwell) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Suzuki Jimny pickup concept heading to Tokyo Auto Salon

Some of the best news this year is coming at the tail end of 2018. Suzuki's Jimny is already pretty awesome, but for the upcoming 2019 Tokyo Auto Salon, Suzuki is preparing something quite special for its little off-roader: a Jimny pickup! Suzuki based the concept on the Sierra trim level. The truck is designed to be an active sidekick for customers who need the convenience of a pickup for either DIY stuff or adventuring. The retro style is immensely cool: gold bodywork, wood sides, different grille, light bar, white roof and matching white wheels with chromed hubcaps — the entire thing is like a 1970s Suzuki aftermarket parts catalogue applied to a new Jimny. The cab has been shortened to ditch the rear seats, and a short bed has been tacked on without lengthening the wheelbase. If you ask us, the wheelbase even looks shorter than stock. Accompanying the pickup is a "Survive" concept that looks ready for adventuring. The stock bumpers have been replaced with sturdy metal ones that improve the approach and departure angle. There's also an external rollover cage, a winch, custom wheels and some Defender-style aluminum diamond plate. Suzuki says the Jimny Survive has been outfitted for traversing "severe nature" under extreme conditions. We'd happily take both of these mountaineering or even for a weekend trip to the cottage. While both of these trucks are obviously concepts, they show the direction where a Jimny owner could feasibly take their truck. And since some earlier generation Jimnys have been available as pickups, it's not totally improbable to imagine a production Jimny pickup somewhere in the next decade. Here's hoping. Related Video: Image Credit: Suzuki Tokyo Motor Show Suzuki SUV Concept Cars suzuki jimny