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Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Japanese tuner adds 1980s rally flair to the Suzuki Jimny

Since its launch in 2018, the fourth-generation Suzuki Jimny has been modified by a long list of tuners from all over the world. We've seen it turned into a mini Ford Bronco, a Mercedes-Benz G-Class lookalike, a clone of the original Land Rover Defender, and a small pickup truck. The latest Jimny-based builds explore a completely different avenue by giving the off-roader a look inspired by rally cars from the 1980s. Designed by Japanese tuner DAMD for the 2024 Tokyo Auto Salon, the builds are called Little 5 and Little Delta, respectively. The name says it all: the Little 5 is a tribute to Renault's 5 Turbo and 5 Turbo 2 and the Little Delta draws inspiration from the Lancia Delta Integrale. While both models were hatchbacks, the retro look works surprisingly well thanks in part to the Jimny's small footprint and boxy proportions. Both builds receive the same basic body kit, which includes a deeper front bumper that looks much closer to the 5's than to the Delta's and flared wheel arches, and they ride on OZ Racing wheels. DAMD fitted the Little 5 with a redesigned front end that brings rectangular lights and Renault's diamond-shaped logo, "NON-TURBO" decals on the doors for a touch of humor, and a roof-mounted spoiler. Blue paint adds a finishing touch to the look. Painted red, the Little Delta gets a specific grille with four round lights and bright trim as well as a specific spoiler. DAMD hasn't released interior photos. It looks like the Little 5 uses standard Jimny seats while the Little Delta receives front sport seats. Technical specifications haven't been released, either, but we have a decent idea of what's under the hood. Suzuki offers the Jimny with two engines: a turbocharged, 658-cubic-centimeter three-cylinder fitted to base models in Japan and a naturally-aspirated, 1.5-liter four-cylinder offered in the rest of the world. The decals on the Little 5's doors suggest power comes from the latter, which develops 102 horsepower. We don't know what's next for either concept, but we wouldn't be surprised to see both body kits join DAMD's catalog in the coming months.  Related Video Featured Gallery DAMD Suzuki Jimny Little 5 and Little Delta Aftermarket Design/Style Suzuki SUV Off-Road Vehicles

Suzuki releases another Baleno image for Frankfurt

The Suzuki Baleno is a tiny five-door that arrives in the UK next summer, but Suzuki is giving its newest model a big reveal at the 2015 Frankfurt Motor Show on Sept. 15. Until then, the soon-to-be-independent Japanese brand is continuing to tease the little guy, promising to "raise the bar for compact hatchbacks." The exterior of the Baleno adapts the iK-2 concept, and the two of them look practically identical. Under the skin, the hatchback gets Suzuki's new platform that's lighter and more rigid. Power comes from a 1.0-liter direct-injected and turbocharged engine that Suzuki calls the Boosterjet. For added propulsion, a mild hybrid layout also allows the starter to provide extra assistance. Until we can actually check the Baleno out in Frankfurt, the gallery above shows all of the teaser images for the compact, so far. SUZUKI BALENO HATCHBACK TO DEBUT AT 66TH IAA FRANKFURT MOTOR SHOW 31/08/15 Suzuki's ideal compact hatchback The all-new Baleno which will make its world premiere at the 66th IAA Frankfurt Motor Show* will raise the bar for compact hatchbacks. Since manufacturing its first car in 1955, the Suzulight, Suzuki has produced a variety of compact cars that deliver value much greater than their sizes. Developed using the company's compact car expertise, the Baleno has an elegant and powerful design, a spacious cabin and luggage space plus a host of new technologies. The new technologies include a rigid, lightweight new generation platform, highly responsive 1.0-litre direct-injection turbo BOOSTERJET engine, and SHVS (Smart Hybrid Vehicle by Suzuki) featuring engine assist by an integrated starter generator. All of these contribute to a fun yet efficient driving experience, giving the Baleno much more than just good looks and convenience. In addition to fulfilling fuel efficiency and dynamic performance expectations, the layout has been optimised and various technologies used to reduce weight in order to meet the rigorous size and weight requirements specific to compact cars. The new Baleno will be launched in the UK early next Summer. Further details of the Baleno will be disclosed at the Suzuki press conference at the Frankfurt Motor show. The conference will be held at 1.15pm on Tuesday 15th September. We look forward to welcoming you on stand B12 in Hall 9.0. Learn more at http://www.globalsuzuki.com/iaa2015/, a special Baleno website. *At Messe Frankfurt, Frankfurt am Main; press days 15-16 September, public days 17-27 September. ENDS.