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New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

Suzuki demand in US rises after bankruptcy

Following word that Suzuki is ceasing car sales in America, it appears that demand for the Japanese automaker's wares have increased. According to The Detroit News, American Suzuki Motor Corp. will import an additional 2,500 vehicles to quench demand that has jumped since the company announced that it was filing for bankruptcy and ending sales in America.
Dealers recently informed their sales personnel that no more vehicles would be produced and that this was the final push. With heavy incentives and a seven-year warranty as value-adds, November sales for Suzuki rose in November some 22 percent, up to 2,224 vehicles. December sales also rose, but neither month's gains outweigh the long-term losses for the automaker. While Suzuki will sell roughly 22,000 cars this year in the US, it was selling about 120,000 annually before 2008.
As it stands, Suzuki will sell off the rest of its vehicle inventory, including the 2,500 additional units, and dealers will continue to provide parts an warranty work. With all of this negative news for the automaker, it's impressive to see an interest in Suzuki vehicles even with the imminent shuttering of its North American car sales.

Suzuki's next Jimny won't veer too far from The Way Of The Samurai

Suzuki might be gone as an automaker in the US, but the brand is still driving along in other parts of the world. In fact, it even has new products in the pipeline and among them is a replacement for the venerable Jimny compact SUV (better known as the Samurai in America). The last all-new Jimny hit the market back in 1998, but the little SUVs have grown quite a cult following, especially in the UK. Farmers love them because the compact vehicles can go just about anywhere, thanks to a relatively high ground clearance, small size and four-wheel drive. With the new generation due in 2017, according to Top Gear, that's nearly 20 years of hard work for this off-roader. Though, Suzuki refreshed the Jimny slightly for the 2013 model year (pictured above) across the pond with a revised front end. Don't expect the future iteration to go soft, though. Unlike the similarly long-lived Land Rover Defender, which is rumored to be a bit friendlier in its next generation, Suzuki wants keep the model's abilities as capable as possible, while adding some modern assistance systems. "The next Jimny will be an evolution. It will follow the same recipe. When you see it you'll know it's a Jimny," said the automaker's UK sales boss Dale Wyatt to Top Gear. "If you were a sheep farmer in the Scottish hills you'd see the car is perfect; no argument to change it." If all these promises about the future come true, we might get to hear about the Jimny driving around the world or pulling a huge truck out of the snow for many years to come.