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Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

Junkyard Gem: 2008 Suzuki XL-7

The American Suzuki Motor Corporation filed for bankruptcy in 2012 and sold its final Kizashis, SX4s and Grand Vitaras here the following year. In the decade prior to that, a big chunk of the Suzuki lineup involved rebadged Daewoos, but South Korea wasn't the only outpost of the far-flung GM Empire helping out with Suzuki hardware. After the Saturn Vue debuted as a 2002 model, its platform ended up everywhere, including beneath the second-generation Suzuki XL-7. Here's one of those machines, found in a Denver self-service car graveyard recently. Prior to 2007, the XL-7 name had been applied to a stretched version of the body-on-frame Grand Vitara, a pure Suzuki design. The 2007-2009 XL-7 looked quite different from its closest relatives, the Saturn Vue, Pontiac Torrent and Chevrolet Equinox. Assembly took place at CAMI Assembly in Ontiario, birthplace of many a Geo Metro and Suzuki Swift. The engine is the 3.6-liter version of the 60° High Feature V6, rated at 252 horsepower and 243 pound-feet. A five-speed automatic was the only transmission available. This one is a base model with front-wheel-drive and seating for five. Its MSRP was $21,599, or about $34,419 in 2024 dollars. The radio has an AUX input, a fairly unusual feature in 2008. Inside, one of the most heartbreaking notes I've ever found in a junkyard car. Does the Tooth Fairy give money to kids who knock out the teeth of other kids and steal them? It's like a Suzuki motorcycle, but with more cargo capacity. Those Suzuki-riding bikers know a good SUV when they see one. Who knew that it wouldn't be long before motorcycles and ATVs would be the only new Suzukis available here?