2007 Suzuki Forenza Base Sedan 4-door 2.0l on 2040-cars

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Suzuki iV-4 Concept is a personalized 'ute for everyone but US

It's with some sadness that we present to you the Suzuki iV-4 Concept - there's absolutely no way we'll ever see a production Suzuki based off this conceptual design in the States, despite the fact that the brand has quite a small-SUV heritage on our shores. Of course, we won't be seeing any new Suzuki passenger cars or trucks in the US at all...
For the rest of the world, Suzuki's push with this concept is personalization. According to the automaker, the name is broken down as such: "i" stands for "individuality," "V" for "vehicle," and "4" for "4 wheel-drive." A tad convoluted, perhaps, but we'll roll with it.
As far as its styling, the iV4 doesn't break any new ground for Suzuki, recalling its past and current production models with details that include a clamshell hood and a five-slot grille. Suzuki promises a production variant of this concept, and the "individuality" part will be accomplished through a selection of exterior components, colors and textures, though we're not clear what exactly that means or how it will differ from the accepted practice of ordering a unique car through a dealership.

Toyota, Honda, Nissan and more collaborating to increase fuel efficiency

Toyota, Honda, Mazda, Nissan, Subaru, Mitsubishi, Suzuki and Daihatsu have announced an alliance that will see a push to improve fuel economy from both gas-powered and diesel-powered engines by as much as 30 percent before the end of the decade.
The newly assembled Research Association of Automotive Internal Combustion Engines put the roughly $20-million project together, with the Japanese government committing to half the cost while the eight manufacturers will chip in the rest.
According to Automotive News, the automakers will team up and share basic research on internal-combustion engines in a bid to cut costs. Eventually, the results of the research will find its way into a production vehicle, although it's unclear just when we'll see the fruits of this partnership on the road.

Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.