2007 Suzuki Forenza Base Sedan 4-door 2.0l on 2040-cars

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Remembering Suzuki of America... in commercials

American Suzuki Motors is leaving us, but as long as the lights are on at YouTube, its commercials will stay behind to remind of the times we shared. We dug up nine commercials - sort of like a Time Life infomercial for an entire brand - and among the starring actors are the X-90 improving the 90s with the help of a Pez dispenser, the Peter Pan-ish Sidekick, Optimus Prime getting his pipes all smoked up over the 1987 Samurai and an XL7 that would have sold in the millions if its commercial were even half true.
We've also included a remarkably oddball eight-minute featurette/commercial about a giant Suzuki Swift. You'll find the retrospective in the videos below. Enjoy.

Junkyard Gem: 1991 Geo Metro LSi Convertible

Americans lost the ability to buy a new Detroit-made convertible starting in the 1977 model year (unless you count aftermarket conversions), not regaining it until drop-top Chrysler K-Cars showed up in showrooms in 1981. This gave convertibles a certain magical quality that lasted for quite a while here, and so it seemed to make sense for GM to offer an open-air version of the Geo Metro. Here's one of those cars, spotted in a self-service yard in northeastern Colorado. The Metro was really a second-generation Suzuki Cultus, successor to the 1985-1988 Chevrolet Sprint. While a four-cylinder engine became available in the later Metro (which got Chevrolet badges when the Geo brand got the axe in 1997), all Chevy Sprints and early Metros got this 1.0-liter three-cylinder engine. You're looking at 55 Suzuki horsepower here. The XFi version of the Metro (not available with a convertible top) managed to get better than 60 highway miles per gallon with an engine rated at 49 horsepower. There was an automatic transmission available… for 465 bucks (about $993 in 2022 dollars). That would have added nearly 5% to the cost of this $9,740 car ($20,805 today) and killed the fuel economy, so nearly all Metro buyers got their cars with three pedals. Do you like simple instruments in cars? You'll love the Metro! This one is good and rusty, with some really scary corrosion underneath. I think it sat in a field, buried to the axles, for many years. However, the bra tells us that it once had an owner who loved their then-shiny red convertible. No 1991 competitor could offer a new convertible with a price tag even close to that of the $9,740 Metro LSi. Oh, sure, a ragtop version of the wretched Yugo was available in 1990 and maybe 1991, but that doesn't count. A new Miata cost $13,800 that year, with a Mazda-based Mercury Capri going for $12,588. The 1991 VW Golf Cabriolet cost $16,175, and prices for convertibles just got higher with other competitors. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. How much? No way!

Toyota, Suzuki partner on hybrids, EVs, building cars for each other

NAGOYA, Japan — Toyota and Suzuki on Wednesday said they planned to produce electric vehicles and compact cars for each other to better compete with fast-changing technologies in the global auto industry. The agreement follows an initial R&D tie-up announced by Japan's No. 1 and No. 4 automakers in 2017, and will see more vehicles produced by Suzuki for Toyota, one of the world's biggest carmakers. Although Suzuki is far smaller, it is a dominant force in the fast-growing Indian market. The two automakers have been pooling their strengths. Toyota is a leader in hybrid technology and is investing heavily in automated driving, while Suzuki specializes in affordable compact cars — as many automakers struggle to keep pace with ballooning investment in EVs and self-driving cars. Under the latest agreement, Suzuki will source gasoline hybrid systems for cars it sells worldwide from Toyota, which pioneered hybrid vehicles with the Prius more than 20 years ago, the companies said in a joint statement. In return, Suzuki will produce two compact models for Toyota in India based on its Ciaz and Ertiga models. Further cooperation with Suzuki will help Toyota expand its presence in India, the world's fifth-largest passenger car market where it has struggled to grow sales due to lean demand for its lower-cost models. The deepening partnership between the two automakers will enable cost-conscious Suzuki to tap into Toyota's R&D firepower to develop lower-emission vehicles and self-driving cars — areas which Suzuki has admitted it is struggling to keep up. "We believe that the expansion of our business partnership with Suzuki ... will help give us the competitive edge we will need to survive this once-in-a-century period of profound transformation," Toyota President Akio Toyoda said in a statement. The two automakers will deepen their cooperation in India, where Suzuki's hybrid vehicles will be made using engines and batteries locally produced by Toyota. They will also join forces in Europe, where Toyota will produce electric vehicles based on its RAV4 SUV crossover and Corolla wagon for Suzuki, while Suzuki will supply Toyota with gasoline engines for compact vehicle models sold in the region. Suzuki will also produce its Baleno, Vitara Brezza, Ciaz, and Ertiga models for Toyota which will be rebranded and renamed as Toyota models for the African market.