2007 Suzuki Forenza Base Sedan 4-door 2.0l on 2040-cars

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American Suzuki gets $100M in financing to go out of business... buy more cars?

American Suzuki Motor Corporation (ASMC), which declared bankruptcy in early November, has been approved by the courts for up to $100 million in debtor-in-possession financing to enable it to shutter its US car business. ASMC had received a $45 million loan from the Japanese parent company, Suzuki Motor Corporation (SMC), last month in order to make repayment deals with its franchise dealers. At the same time, ASMC was awaiting final court approval of this larger loan.
Out of the newly approved funds, $50 million can be used for operations, and oddly, the other $50 million can be put toward purchases of new inventory from SMC. That's right, even as existing inventory was headed for a smooth exit with the help of incentives, customer demand for orphan Suzuki models is so strong - last month's sales were up 22 percent compared to 2011 - that ASMC plans to purchase 2,500 additional cars from SMC that were built after the bankruptcy announcement. Good news for the owners of those vehicles: the top 50 dealers, representing more than 98 percent of ASMC sales, will become parts and services centers.
The press release below has more information. Unlike its recent tenure here, the end of Suzuki cars in the US looks like it's going rather well.

Buy my Vitara, special-effects pro says in greatest commercial Suzuki never made

A month ago, Eugene Romanovsky posted an advertisement to sell "my best friend," his 1996 Suzuki Vitara, also known as the Sidekick in the United States, on YouTube. The 2.1 million people who have viewed the commercial so far may not have actually considered taking the car off his hands, but every one of them has had a good laugh. The production values of the video far surpass the production values that went into the making of the car itself. Romanovsky is a special-effects artist at the creative group Gravity in Tel Aviv. For the remaining few million of you who have not yet seen the #BuyMyViara video, it would be a disservice to tell reveal what's in it. Let's just say there's not much that isn't in it. The car's book value of a couple-grand belies the fact that it is truly the most amazing vehicle ever built. It does, after all, boast 96 horsepower and a manual transmission featuring a low gear. Trust us, just watch the video. Related Video: Weird Car News Suzuki SUV Videos viral video

Larger SX4 to lead raft of new or revised Suzuki models

A few weeks ago, we showed you what is likely in store for the next-generation Suzuki SX4, but What Car? now has some insider info of what might be in store for other products in the aging Suzuki lineup... at least in the UK.
When the official design sketch of the Suzuki S-Cross concept was released, Suzuki said that the concept car would be a C-segment crossover, closer in size to the Grand Vitara, and going up against some higher-volume rivals like the Ford Kuga (Escape) and Nissan Qashqai (similar to our Rogue). The Suzuki Grand Vitara is also due for a redesign, and both models will likely be on showroom floors together, with the Grand Vitara acting as the more rugged alternative to the hatchback-like SX4 replacement. Not much is known about the new Grand Vitara, but a new satellite navigation system is expected to debut in the SUV and eventually spread into other Suzuki models.
Suzuki will start selling the new SX4 and Grand Vitara in the United States this fall, and these two new crossovers should be a welcome addition to the company's diminutive U.S. dealer network that has been starved of product since the early 2000s. Automotive News adds a little gloom to this topic by pointing out that, after the introduction of the new SX4 and Grand Vitara this fall, American Suzuki has no new products planned through the 2015 model year. Suzuki dealers in Europe are more fortunate, as a refreshed version of the Jimny (formerly known as the Samurai here in the States) and an all-new Alto will both be joining the lineup.