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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Suzuki Hayabusa's return is teased in video

Hang on to your kidneys, the planet's fastest production motorcycle is on its way back. Suzuki has released a teaser video for a new Hayabusa on its global and UK social media channels. Only a few glimpses of the superbike can be seen, but it's enough to get our adrenal glands pumping. Debuting in 1999 during Japan's motorcycle speed wars, the Suzuki Hayabusa immediately rocketed to the forefront, nabbing the world record for fastest street bike. Not only has it been clocked at speeds as high as 194 mph, it's held on to that title for for two decades. Notably, the Hayabusa, named after a peregrine falcon known for reaching 200 mph during its hunting dives, did not compromise everyday comfort and handling in pursuit of all-out speed. However, Suzuki had to dump the bike from its U.S. lineup in 2021, and in Europe it's been absent since 2018 due to emissions regulations. It appears, though, that sabbatical was only temporary. The teaser video gives us a couple of peeks at new hardware. Its iconic five-gauge instrument pod is still there, but updated with a TFT screen in center position. The readouts indicate a number of electronic technologies will return, including S-DMS engine power modes, traction control, lift (anti-wheelie) control, and a quickshifter. An inclinometer showing the angle of lean on either side sits in the middle. Flanking the TFT are a tach and speedometer in their traditional positions on the left and right, respectively, with the latter's needle pegged at 180 mph. Fuel levels and engine temperature sit on opposite ends. Accompanying the visuals are a finely tuned roar and plenty of wind noise as the 'Busa flies around a speedway-type banked circuit. The official reveal will take place on February 5 online at 7 a.m. U.K. time — that's 2 a.m. Eastern. You can watch the unveiling on a virtual forum called the Suzuki Motorcycle Global Salon., which requires registration. Unfortunately, there's not word on whether the Hayabusa will come to the U.S.

Incentives aid smooth Suzuki wind down

American Suzuki is continuing to offer buyers substantial incentives even as the company winds down operations. Those looking to nab a new Suzuki vehicle will find rebates of between $500 and $2,000 and zero-percent financing for up to 72 months as dealers look to liquidate inventory following the automaker's filing for Chapter 11 bankruptcy protection last month. The strategy is working so far. Last month saw Suzuki sell a total of 2,224 vehicles, up 22 percent compared to the same time period in 2011. The Japanese manufacturer says it will continue the incentives through December.
Suzuki had around 5,000 units in dealer inventory in the US when it went into bankruptcy protection, with an additional 1,500-1,700 vehicles headed to dealers at that time. The company says it will continue to honor warranties moving forward using its current dealer network. Most of the dealerships will become Suzuki service and parts stores after American Suzuki shutters car sales in the US.