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New investor allows Suzuki to fend off VW

After years of legal wrangling, the long-soured partnership between Volkswagen and Suzuki looks finally to be coming out of arbitration, according to Bloomberg. As a sign of the Japanese brand's improved fortunes, hedge fund Third Point LLC recently bought an undisclosed stake in the company. The investor reported seeing a major opportunity in the successful Maruti Suzuki business in India. As an investment, the only major problem that Third Point found with Suzuki was its legal battle with VW. "The company's greatest asset is its low-cost manufacturing process for vehicles for the emerging market consumer," the fund said in a letter, according to Bloomberg. Third Point reportedly also wants a seat on Suzuki's board, despite being a minority shareholder. The alliance between Suzuki and VW goes back to late 2009. In the deal, the Japanese brand was meant to get access to cutting-edge tech, and the German firm got a helping hand towards better establishing itself in India and Southeast Asia. Things didn't go as planned, though. Less than two years later, Suzuki's boss publicly derided the deal. Eventually, the allegations started going back and forth, and the two have been working out a way to untangle practically ever since. Among the biggest issue has been how to get back the 19.9 percent stake that VW purchased. According to Bloomberg, the arbitration is now technically over. With the divorce nearly final, the two sides are just waiting on a decision on how to split things up. Suzuki may even just buy VW's stake to get the shares back.

American Suzuki Motors files chapter 11, will no longer sell cars in the United States

As much as we knew it was a possibility, we have to say that Suzuki's announcement this afternoon that it is filing chapter 11 bankruptcy proceedings caught us a bit off guard. American Suzuki Motor Corporation - the sole distributor of Suzuki automobiles in the United States - will realign its business to focus on motorcycles, ATVs and the marine market.
What does this mean in simple terms? In short, new Suzuki cars and trucks will no longer be sold by Suzuki in the United States once current supplies run out. Period.
Suzuki cites "low sales volumes, a limited number of models in its lineup, unfavorable foreign exchange rates, the high costs associated with growing and maintaining an automotive distribution system in the continental US and the disproportionally high and increasing costs associated with stringent state and federal regulatory requirements unique to the US market."

Suzuki Jimny pickup concept heading to Tokyo Auto Salon

Some of the best news this year is coming at the tail end of 2018. Suzuki's Jimny is already pretty awesome, but for the upcoming 2019 Tokyo Auto Salon, Suzuki is preparing something quite special for its little off-roader: a Jimny pickup! Suzuki based the concept on the Sierra trim level. The truck is designed to be an active sidekick for customers who need the convenience of a pickup for either DIY stuff or adventuring. The retro style is immensely cool: gold bodywork, wood sides, different grille, light bar, white roof and matching white wheels with chromed hubcaps — the entire thing is like a 1970s Suzuki aftermarket parts catalogue applied to a new Jimny. The cab has been shortened to ditch the rear seats, and a short bed has been tacked on without lengthening the wheelbase. If you ask us, the wheelbase even looks shorter than stock. Accompanying the pickup is a "Survive" concept that looks ready for adventuring. The stock bumpers have been replaced with sturdy metal ones that improve the approach and departure angle. There's also an external rollover cage, a winch, custom wheels and some Defender-style aluminum diamond plate. Suzuki says the Jimny Survive has been outfitted for traversing "severe nature" under extreme conditions. We'd happily take both of these mountaineering or even for a weekend trip to the cottage. While both of these trucks are obviously concepts, they show the direction where a Jimny owner could feasibly take their truck. And since some earlier generation Jimnys have been available as pickups, it's not totally improbable to imagine a production Jimny pickup somewhere in the next decade. Here's hoping. Related Video: Image Credit: Suzuki Tokyo Motor Show Suzuki SUV Concept Cars suzuki jimny