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Subaru skips the Super Bowl, brings back the driving dogs

Subaru's research shows that 80 percent of owners have a pet. So the company plans to skip expensive advertising during the Super Bowl again this year in favor of being the official auto sponsor of the Puppy Bowl on Animal Planet. The canine-friendly company also has five new ads starring the Barkleys, a family of Labradors and Golden Retrievers. The commercial above titled Phone Navigation is our favorite of the group because it puts a funny spin on bad smartphone voice recognition. You can check out the other four adorable ads below. Doggie Bag has the pups dealing with an inept valet; Windshield Wiper forces them to cope with a bulldog in a car ahead; Bad Hair Day tactfully handles a rough trip to the doggy salon; and Puppy tries to help a little one get to sleep. With new spots like this practically every year, Subaru clearly has a paw on the pulse of what its customers like. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. THE RETURN OF THE BARKLEYS: SUBARU LAUNCHES NEW "DOG TESTED. DOG APPROVED." TV AD CAMPAIGN, STARRING AMERICA'S FAVORITE CANINE FAMILY Subaru's new advertising campaign brings back the Barkley family for new wave of television spots Cherry Hill, N.J. - Subaru of America, Inc. has launched its new "Dog Tested. Dog Approved." advertising campaign in celebration of the love of pets shared by the brand and its owners. The five spots showcase the Barkleys, the adorable family of dogs featured in the 2013 "Meet the Barkleys" campaign. In Subaru's newest spots, the Barkleys will take on everything from driving their Subaru around town, trying to get their kids to sleep and even dealing with other doggie drivers. The national television spots, created by Carmichael Lynch on behalf of Subaru of America, will air in the coming weeks, and all five ads will be featured on February 7 during PUPPY BOWL XII on Animal Planet, where Subaru of America will mark its sixth year as the event's Official Auto Sponsor. During the event, fans at home will be encouraged to share photos of their own pets using #PuppyBowlSubaru. The "Dog Tested.

Subaru launches STI-tuned Forester tS in Japan

Subaru Tecnica International, better known by its initials, STI, has finally unveiled its work at tuning the Forester into a higher performance machine. Unfortunately while tweaks to the suspension and styling are plentiful, it's not clear how much acceleration is going to improve from just a few minor upgrades to the powertrain. All of the tS models come with a turbocharged, 2.0-liter four-cylinder and continuously variable transmission. STI fits new software to control the engine and gearbox, plus a cooler for the CVT, but Subaru doesn't say what effect this has on overall performance. The Sport Sharp driving mode has also been also retuned in the SI-Drive system. However, the Forester tS should definitely be a better handler with a 0.6-inch (15-mm) drop for the suspension and STI parts for the strut tower brace and rear subframe support. The upgrade to forged 19-inch wheels from BBS and commensurately larger tires should help the CUV stick to the road better, too, and Brembo ventilated brake discs front and rear can bring things to a halt. On the outside, the Forester tS wears some subtle updates with a cherry-red pinstripe running around the front grille and rear bumper. STI also fits a new front and rear spoiler, plus black mirrors provide a little contrast on each side. Inside, there are some new seats up front with a mix of black leather and Ultrasuede with red stitching and matching door panels. We were hoping Subaru might let STI go wild on the Forester to create a higher-riding take on the WRX STI, but that didn't happen. The tS goes on sale in Japan on November 25 and is limited to just 300 units. Prices ring up at 4,027,778 yen before the country's consumption tax ($34,170). Scroll down for all the details about this hotted-up crossover. STI Releases Subaru "Forester tS" in Japan Nov 25,2014 Tokyo, November 25, 2014 - Subaru Tecnica International Inc. (STI)*1 today announced the release of the Subaru "Forester tS", which goes on sale on November 25 through Subaru dealerships in Japan. With a development concept focused on creating an on-road vehicle which has a rugged styling, responsive handling performance and quality feel, the Forester tS offers an enhanced version of the driving performance the Forester provides as an SUV, delivering the ultimate in driving enjoyment and pleasure of ownership. The Forester tS benefits from its own exclusive tuning the "S# (Sport Sharp) mode" for "SI-DRIVE".

2015 Subaru Legacy is fresh-faced and more frugal

While Subaru posted its best sales year ever in the United States in 2013, over half of its sales came from the success of the new Forester and popularity of the Outback. Its midsize Legacy sedan, on the other hand, saw sales tumble 10.3 percent. The company known for its all-wheel drive models hopes to right that trajectory with the 2015 Legacy. The all-new sedan sees a slight bump in fuel economy and a commitment to giving buyers a better product to compete against segment stalwarts like the Honda Accord and Toyota Camry.
The refreshed sedan wears Subaru's new design language, which was teased by the Legacy Concept at the 2013 Los Angeles Auto Show. However, the production version takes the hard, crisp lines down several notches, and it is bordering on boring at first glance. The best detail of the new design is the new hexagonal shield grille at the front that lends a little upscale panache over the current car's simple, rectangular front end. The coupe-like roofline has also been toned down from the concept, but it does smooth out the rear better than the current gen.
The Legacy's engines are carried over almost identically from last year's car. However both flavors of manual transmission are finally bowing out; all models now come with Subaru's Lineartronic CVT. Output from the 2.5-liter boxer four-cylinder sees a slight bump to 175 horsepower (2 hp more than last year's model) and 174 pound-feet of torque. The 3.6-liter boxer six-cylinder is unchanged at 256 hp and 247 lb-ft. Fuel economy benefits from the new platform with the 2.5-liter model rated at an estimated 26/36/30 miles per gallon city/highway/combined, a boost of 2/4/3 mpg, respectively, over the previous generation. The 3.6-liter also sees a modest rise to 20/28/23 mpg, 2/3/3 mpg better respectively. Fairly impressive figures for an all-wheel-drive, midsize sedan.