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Subaru boosting US capacity thanks to strong sales

It is very, very good to be Subaru right now. The company is rolling, with its global operating profits increasing 21 percent last quarter. While part of that is due to favorable currency conditions, the simple fact is that Subaru is selling a hell of a lot of cars, particularly in North America. The company's North American branch is expected to hit its sales goal of 600,000 units per year five years ahead of schedule, after moving 570,000 units in the recently completed fiscal year (remember, the Japanese fiscal year runs from April 1 to March 31). Last quarter alone, Subaru NA saw a 12 percent increase in sales, significantly more than either the company's home market or the increasingly vital Chinese market, where sales declined by one and 14 percent, respectively. With such promising results, it's no surprise that Fuji Heavy Industries President Yasuyuki Yoshinaga announced plans to bump up production at the company's Indiana factory. Yoshinaga-san is pushing for annual capacity of 394,000 units by the end of calendar year 2016, Automotive News reports, adding that inventory levels in the US are too low. "If only we had more cars, we could be selling more," Yoshinaga told AN during a news conference. FHI's previous plans for the factory were much less aggressive. Originally, production would be expanded to 328,000 units by 2017, AN reports, with an eye towards a full 400,000 units per year by 2021. With 394,000 rolling out of the Lafayette, IN factory by next year, though, it's clear how keen Subaru is to take advantage of such strong demand. News Source: Automotive News - sub. req.Image Credit: Dave Umberger / Associated Press Earnings/Financials Subaru sales fuji heavy industries

How Subaru saved itself by marketing to the gay community

Almost everyone who's in the car community, and even people that aren't, have probably heard the stereotype that lesbians drive Subarus. What you may not realize is that stereotype was fostered by Subaru, and it helped make the company relevant again in the '90s. This is the story told by NPR's Planet Money podcast. Apparently, as the company was trying to figure out who was buying its cars, the marketing folks discovered that gay and lesbian people were a large segment – along with all those outdoorsy types. The discovery led to subtle advertising directed specifically at what we now refer to as the LGBT community, which in turn led to more sales to gay and lesbian consumers. There were other components to Subaru's sales strategy in the '90s, but this particular campaign was an important part and quite successful. Thanks to that success, today we still have Subaru around building reliable, all-wheel-drive transportation, as well as rally-inspired sport compacts. There are of course many more details, but we don't want to spoil them for you. For the whole story, you need to head over to the Planet Money site and listen in. Related Video: News Source: NPR / Planet MoneyImage Credit: Copyright 2016 Drew Phillips / AOL Marketing/Advertising Read This Subaru lgbt

Subaru teases Impreza sedan concept for LA

When the doors open at the Los Angeles Auto Show later this month, Subaru will be on hand to preview its upcoming Impreza. But before it does, it's giving us an idea of what to expect. Although we can only see so much of it from the teaser image above, the Impreza Sedan Concept pictured here for the first time looks similar to the Impreza 5-Door Concept we saw in Tokyo mere days ago. It seems to bear the same headlights and the same sculpted flank as the hatchback show car. Only as you might have discerned by now, it has a trunk instead of a tailgate. And instead of that blueish-silver, this one's done up in metallic red. For more than that, we'll have to wait. And it's entirely possible that even when it does arrive, Subaru won't tell us much about the technical specifications. Many of these concepts don't actually have engines, after all, When the new Impreza does reach production, it will in all likelihood feature a boxer four engine and all-wheel drive. Subaru to Debut "Impreza Sedan Concept" at 2015 Los Angeles Auto Show Tokyo, November 10, 2015 – Fuji Heavy Industries Ltd. (FHI), the manufacturer of Subaru automobiles, today announced that the "Impreza Sedan Concept" will make its world debut at the 2015 Los Angeles Auto Show (Press day: November 17 – 19 / Open to the public: November 20 – 29, 2015). The Impreza Sedan Concept will be unveiled at the press briefing scheduled for 2:35 PM PST on November 18 at Subaru booth following a speech by FHI President & CEO, Yasuyuki Yoshinaga. The special site opens today on the Subaru Global Site. http://www.subaru-global.com/2015la.html The site will feature information updates relating to the Los Angeles Auto Show including Subaru's press conference. Related Video: