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Subaru partners with Magellan for smartphone-based navigation

With tech in the air this week at the Consumer Electronics Show, Subaru announced that it named Magellan SmartGPS as its mapping partner in future Subaru vehicles – without putting an exact date on when that "future" will be. The appointment means that Magellan's smartphone-based cloud navigation, which works on both Apple iOS and Android, will port fully voice-guided navigation using constantly updated maps to the head unit in the car. Magellan already sells a standalone SmartGPS unit that you can buy from major retailers, and it can communicate with other wireless devices to find destinations and transfer directions. However, with the rise of smartphones and with major tech players becoming baked-in fixtures inside vehicles, the sales of portable navigation devices have gone into freefall - from 15.1 million units in 2008 to around 4.3 million units in 2019. The deal with Subaru helps Magellan continue to focus on its core strength. The caveat is that your car will need to have the Subaru Starlink system. It is included in some of the brand's vehicles, like the Impreza and the Crosstrek. On others it is a cost option - it's part of a $1,795 package on the Legacy, a $2,295 package on the Outback. The press release below can tell you more. Subaru Names Magellan Its Smartphone-based Cloud Navigation Partner Magellan SmartGPS Navigation to Power Future Subaru Vehicles Equipped with the SUBARU STARLINK Platform Powered by Clarion's Smart Access System Las Vegas, NV – January 4, 2016 – Magellan's SmartGPS navigation has been selected to be included with Subaru vehicles featuring the SUBARU STARLINK platform. The SUBARU STARLINK infotainment systems, available in Subaru vehicles, utilize Clarion's advanced Smart Access™ cloud connectivity platform to seamlessly sync and control cloud-based applications directly through the infotainment system's screen, providing immediate access to Magellan's SmartGPS navigation. Designed to support both Apple iOS and Android smartphones, the SUBARU STARLINK app brings continuously updated cloud applications to the vehicle's center stack display. Drivers can then access all STARLINK approved apps and services effortlessly, including Magellan's SmartGPS, allowing for safe access and display on the vehicle's touch panel. Magellan SmartGPS navigation will be available on future Subaru models.

Subaru investing $400 million for Impreza production in Indiana

As a part of a goal to increase its US sales tally up to 500,000 annual units by the end of the decade, Subaru is investing $400 million in its Lafayette, IN assembly plant in order to start building the Impreza in 2016. According to Automotive News, about half of that investment will be for a new paint plant while another big chunk will be used to extend the assembly line to allow for the increased capacity.
Currently, Subaru's Lafayette plant is responsible for building about 200,000 Legacy, Outback and Tribeca models each year (not including around 100,000 Toyota Camry sedans), but Subaru-specific output will be increased to 300,000 units, requiring an additional 900 new hires as well. Although a previous report suggested the Forester and Impreza would be moving Stateside, this AN article only mentions the hatchback and sedan versions of the Impreza being added to Lafayette - and no mention of the closely related XV Crosstrek.

2016 Subaru BRZ and STI get Hyper Blue for new limited special editions

Blue fits as well on a fast Subaru as red does on a Ferrari or silver on a Mercedes-Benz. The color just clicks somehow with the Japanese automaker's performance models, and apparently the company knows it. This fall for the 2016 model year, the BRZ and WRX STI are getting new Series HyperBlue limited editions with an exclusive cerulean shade as the major selling point. Pricing is being held until closer to launch. Limited to 500 units, the 2016 Series HyperBlue BRZ is a follow-up to 2015's Series Blue edition. Hyper Blue looks to be a much lighter shade than Subaru's famous WR Blue, but the new color is still fairly attractive. The tone covers the entire exterior but is contrasted with black for the 17-inch wheels, badges, and mirror covers. The exclusive hue is carried inside too for the seat bolsters, headrests, stitching, door trim, and a mix of blue and black leather on the steering wheel. So if you're in, you're all-in. All BRZs get some other tiny tweaks for the new model year, too. A rearview camera is now standard, and Subaru's upgraded 6.2-inch Starlink infotainment system is available. More power is rumored as part of a more thorough refresh for the 2017 update. With production limited to 700 units, a few more Series HyperBlue editions of the 2016 STI are going to be on the street. Although, there aren't as many tweaks for them. Of course, the new color covers the outside, and it's also offset with black on the 18-inch BBS wheels, badges and mirror caps. Blue stitching brings the color into the interior, and Subaru's seven-inch navigation system with a nine-speaker stereo is standard for this version. Related Video: SUBARU TO OFFER LIMITED EDITION SERIES.HYPERBLUE BRZ AND WRX STI MODELS Limited to 700 WRX STI & 500 BRZ BRZ receives upgraded SUBARU STARLINK® Multimedia Rear Vision Camera now standard on BRZ Exclusive Hyper Blue exterior paint and interior trims Cherry Hill, N.J. - Subaru of America, Inc. has announced the 2016 Series.HyperBlue limited edition available exclusively on BRZ and WRX STI models. As a follow up to the 2015 Series.Blue BRZ, the 2016 Series.HyperBlue cars feature exterior paint in Subaru's exclusive Hyper Blue with matching interior trim. Production will be limited to 700 WRX STI and 500 BRZ cars for the United States. Vehicles will go on sale this Fall.