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Subaru recalling 72k EyeSight-equipped sedans and CUVs

Despite critical acclaim, the Subaru EyeSight system is in a bit of trouble today. Some 72,000 cars and crossovers equipped with the comprehensive active safety suite are being recalled. Affected vehicles include the 2015 and 2016 model year Legacy sedans built from March 10, 2014 to April 16, 2015, Outback crossovers built between February 24, 2014 and April 16, 2015, XV Crosstrek CUVs built from October 16, 2014 to April 15, 2015. Also included are EyeSight-equipped 2016 WRX sedans built after March 23, 2015. The problem rests with the EyeSight system's pre-collision braking system, or perhaps more accurately, the switch that activates the brake lights. According to the bulletin from the National Highway Traffic Safety Administration, should that switch fail, not only will the brake lights not turn on, the automatic braking system won't work either. Subaru is in the process of notifying owners, who will need to report to dealers to have the system reprogrammed. Scroll down for the official notification from NHTSA. Related Video: Report Receipt Date: JUN 12, 2015 NHTSA Campaign Number: 15V366000 Component(s): EXTERIOR LIGHTING , FORWARD COLLISION AVOIDANCE Potential Number of Units Affected: 72,000 Manufacturer: Subaru of America, Inc. SUMMARY: Subaru of America, Inc. (Subaru) is recalling certain model year 2015 Legacy vehicles manufactured March 10, 2014, to April 16, 2015, Outback vehicles manufactured February 24, 2014, to April 16, 2015, Impreza vehicles manufactured September 9, 2014, to April 14, 2015, XV Crosstrek vehicles manufactured October 16, 2014, to April 15, 2015, and 2016 WRX vehicles manufactured March 23, 2015, and equipped with the Eyesight Driver Assist System. If the switch that activates the brake lights fails, the automatic pre-collision braking component of the driver assist system will not function. CONSEQUENCE: If the automatic pre-collision braking system does not function as intended, the vehicle will not react to an obstacle in its path, increasing the risk of a crash. REMEDY: Subaru will notify owners, and dealers will reprogram the driver assist system, free of charge. The manufacturer has not yet provided a notification schedule. Owners may contact Subaru customer service at 1-800-782-2783. Subaru's number for this recall is WQS-54. NOTES: Owners may also contact the National Highway Traffic Safety Administration Vehicle Safety Hotline at 1-888-327-4236 (TTY 1-800-424-9153), or go to www.safercar.gov.

Subaru confirms it's found a new HQ location in Camden, NJ

Subaru is packing up shop and making a big move, announcing that it will be relocating its Cherry Hill, NJ headquarters. Is the company pulling a Toyota and moving across the country, or perhaps following the example set by Cadillac and relocating to a major metropolis? Nope. The all-wheel-drive aficionados are going just four miles down the road, to Camden, NJ. We suppose that is one way to celebrate all of the company's sales successes. The move hasn't been confirmed through the New Jersey government just yet – it needs to be approved by the New Jersey Economic Development Authority – but if it gets the green light, it will see the company relocate to a new, 250,000-square-foot facility that's twice the size of its current headquarters. The land the company will be developing on is currently owned by Campbell Soup Company. Provided the NJEDA approves the plan, Subaru will work things out with its developers, and is hoping to be up and running at the new facility by 2016 or early 2017. Take a look below for the company's announcement. December 5, 2014 SUBARU OF AMERICA CONFIRMS APPLICATION FOR NEW HQ LOCATION IN CAMDEN, N.J. Cherry Hill, N.J. - Subaru of America, Inc. has confirmed that it has identified the preferred location of its new corporate headquarters as an all-new development in Camden, N.J. The new site is approximately four miles from the company's current location in Cherry Hill, N.J. The confirmation comes as Subaru celebrates six successive annual sales records and the new building is planned to bring on to one campus various functions of the company including Sales, Marketing, Service and Administration that are presently housed across three separate sites in southern New Jersey. The new site is adjacent to the Campbell Gateway District and is currently owned by Campbell Soup Company. Subaru of America will house more than 500 employees and contractors in the new facility that at 250,000 square feet will be double the size of the current HQ building. Subaru of America's application is now subject to New Jersey Economic Development Authority (EDA) approval, followed by negotiations with the developer Brandywine Realty Trust and then a concluding internal cost approval process. Final decision is expected by April 2015 and subject to this approval, Subaru plans to complete the project by fourth quarter, 2016 or early 2017.

Buy a Toyota GT86 and your wife will hate you

Marketing can be a very strange business. Convincing a man or woman (or child, really) that they absolutely cannot live without the latest, greatest new bit of technology oftentimes takes a unique approach. In the "online film promoting the Toyota GT86" you'll see below, created by agency Happiness Brussels, men are reverse-psychologied into thinking a new sports coupe will make them more masculine by getting their loved ones to hate them. Or something like that. We think.
In any case, we suggest you watch the video below to see how much fun men can have with a GT86 - or Scion FR-S or Subaru BRZ, presumably - at the expense of their significant others. Fair warning: There's a potential Not Safe For Work moment in the ad: beware of a brief male butt shot about 44 seconds in.
Marketing. Gotta love it. Unless you're married to a man. Or something like that. We think. Whatever, just watch.