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Subaru hits 500,000 sales in the US in 2014, a record for the brand
Sun, Jan 4 2015Having sold 336,441 cars in the US in 2012, Subaru said in early 2013 that it wanted to hit 500,000 annual sales here by 2015. After boosting sales to 424,683 in 2013, it's hit its half-mil target a year early: on December 29, 2014 Subaru sold its 500,000th car, and the sales year didn't end until January 2. The brand has never done that before in a calendar year, and on top of being an eighteen-percent improvement year-on-year, 2014 is Subaru's seventh year of growth. Every model is up for the year except for the BRZ and the Tribeca. The Outback and Legacy are on fire, practically doubling their sales numbers through the end of November compared to 2013. In addition to making better and better cars, Subaru credits nicer dealerships with better workflows, and improved marketing and advertising. If history is any indication, the final number could be appreciably above 500,000 even with just four days of selling left. Subaru only needed 36,230 sales in December to hit 500,000; it sold 45,273 cars in November, and for the past four years it sold more cars in December than November. Admittedly, November was its third best-selling month of the past five years. Leaders at the automaker are confident about this year as well, saying, "[we] expect 2015 to also be another record year." But our favorite line in the press release announcing the feat: "The current generation of Subaru vehicles grew in size compared to the previous generation in order to better suit the needs of the American buyer." Hey Subaru, you calling us fat? SUBARU OF AMERICA REACHES 500,000 SALES MILESTONE IN 2014 - Subaru sales in U.S. top 500,000 for the first time in a calendar year - 500,000th vehicle sold on December 29 - All models contributing to sales increase Cherry Hill, N.J. - Subaru of America, Inc. has reached a significant milestone in its history, by retailing 500,000 vehicles in a single calendar year. The milestone caps a remarkable seven year growth period for the brand in the U.S. in which the company has grown from 187,699 vehicle sales in 2008 to what will total over 500,000 sales in 2014, once the sales year closes on January 2. The growth in Subaru sales can be attributed to a combination of improved vehicle offerings, targeted and award-winning marketing and an improved retailer body.
Subaru Legacy Concept has us getting our hopes up
Wed, 20 Nov 2013It happens all the time. We get excited about a really attractive Subaru concept, and then the production car comes out and, well, "disappointed" isn't a strong enough word. (Compare that hot Impreza concept to the final production car.) So while we're hopeful that this new Legacy concept previews something sleek for Subaru, allow us to be fully on record as not getting our hopes up.
Anyway, let's talk about how good this car looks. From the front, comparisons to the Buick Regal GS are warranted, but from all other angles, it has a very four-door coupe-like shape. The concept rides on 21-inch wheels with bulging wheel arches that Subaru says hints at the car's all-wheel-drive system (standard Subaru fare, BRZ aside).
As for what exactly this concept previews, the safe guess is, of course, the next-generation Legacy midsize sedan. And while we'll keep our fingers crossed for a sweet-looking production sedan to come out of Fuji Heavy in the near future, it's safe to say we're still skeptical.
Day 2: We made it to Patagonia | Subarus in South America
Wed, Feb 17 2016We made it. After Monday's layover in Buenos Aires on Tuesday afternoon, Chris McGraw and I landed in El Calafate, Argentina – right smack in the middle of Patagonia. The Andes mountains were to our west, open plains and lakes cut by glaciers to our east. McGraw and I settled inside a Subaru Outback, and with big smiles on our faces, high-fived as I said the words, "Dude... We're in f*cking Patagonia." Our official adventure starts today, where we're driving a number of Subaru crossovers on all sorts of terrain, visiting glaciers that are larger than most American cities, and taking in some of the most scenic landscape I've ever laid eyes on. Crosstreks, Foresters, and Outbacks will get us to our next destination, and we'll have a full recap of the day's activities for you tomorrow morning. Be sure to follow along with us on social media – Autoblog's Facebook, Twitter, and Instagram will provide more insights into our journey. Of course, both Chris and I will be posting individual impressions from the journey, so follow us, too (@stevenewing and @thequikdraw). In the meantime, get an idea of our epic surroundings in the video above.