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Ride along with Mark Higgins for a record-setting lap

Earlier this month, driver Mark Higgins, Subaru of America, and Prodrive broke their own record on the Isle of Man's Snaefell Mountain Course by setting a time of 17 minutes, 35 seconds. The attempt was approximately two minutes better than their previous record, which was set with a time of 19 minutes, 26 seconds. Now, Subaru has released the full, hairy in-car video of the record-setting lap that is narrated by Higgins himself. Listening to Higgins' 550-hp Subaru WRX STI scream to over 170 miles per hour is the best cure for a case of the Mondays, while watching the driver navigate over the course's less-than-perfect road will surely cause some anxiety. It may be a 20-minute long video, but every minute is filled with nail-biting moments and listening to Higgins' thought process through the course is mesmerizing. Incredibly, Higgins managed an average lap speed of 128.73 mph. And while that may seem impossible for mere mortals to match, Higgins believes he can go even faster. Subaru will surely be back with another WRX STI next year, but it's hard to fathom a car being able to go any faster around the Isle of Man. Related Video:

Subaru EyeSight: Autoblog Technology of the Year finalist

Peering out of the top of the windshield of a growing number of Subaru models, looking like a pair of cyborg eyes on either side of the car's rearview mirror, are twin cameras that make up the visible portion of Subaru's high-tech EyeSight system. For 2015, the stereoscopic camera-based system is available on the Forester, Legacy, Impreza and Outback.
These cameras allow Subaru to equip its vehicles with such safety and convenience features as adaptive cruise control, lane departure warning and pre-collision braking that can slow the car automatically if an imminent accident is detected, even bringing the vehicle to a complete stop.
Subaru has offered EyeSight technology on its vehicles in the United States since the 2013 model year. Newly upgraded for 2015, EyeSight's smaller cameras now see in color and are capable of scanning further ahead and over a wider swath, which means an EyeSight-equipped car will now be able to respond more quickly. That means a higher chance of accident avoidance for 2015, something everyone on the road will surely appreciate.

Will more efficient tech mean higher prices for Subaru?

If the latest ruling by the California Air Resources Board holds, then Subaru at least must build a plug-in hybrid in the coming years to comply with the Golden State's regulations. Fuel economy looks to improve across the board for the brand, though, thanks to $780 million going into the development of cleaner powertrains for this fiscal year alone. However, buyers might have to pay more for a Subie in the future after this boost in green spending. "Related costs are going up more than expected, bringing the profit margin downward," Fuji Heavy Industries President Yasuyuki Yoshinaga said to the Nihon Keizai newspaper in Japan, according to Automotive News. "We are a small company. We do not benefit as much from economy of scale as bigger companies, so we will have to make up for the increased costs by raising our brand value." At the moment, Subaru's electrified lineup in the US comprises just the XV Crosstrek Hybrid, but the company is reportedly planning to add more. Plus, Subie also wants to make its internal combustion engines more efficient. According to Automotive News, all of the brand's mills are getting direct injection by 2016, and cylinder deactivation and lean combustion cycles are on track for 2020. Earlier rumors also suggested that the automaker might bring the turbocharged four-cylinder boxer to more products, as well. While these more efficient models might cost more, Subaru must carefully maintain the balancing act of introducing the technology and keeping sales growing. As of May 2015, the brand had 42 straight months of year-over-year growth in the US and had record sales in the country last year. The company has already decided to significantly boost production capacity at its Indiana factory in hopes of keeping the good times rolling.