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Auto blog
Subaru lifts leg at Super Bowl, goes with Puppy Bowl ads instead
Mon, 28 Jan 2013There will be many automakers spending millions upon millions of dollars advertising in the Super Bowl next weekend, but Subaru will not be one of them. Instead, the automaker will be catering toward animal - specifically dog - lovers with a set of commercials for the 2014 Subaru Forester that will appear during Puppy Bowl IX on Animal Planet.
The ads all build on Subaru's reputation of being a dog-friendly brand, and its latest "Dog Tested. Dog Approved" campaign will feature four 20-second spots. Of the four, "Tailgate" and "On The Lot" are definitely the most entertaining, while "Let's Talk Financing" and, especially, "Lint Roller" are snoozers.
Scroll down to watch all four spots, and there's also a press release listing other initiatives Subaru is planning to attract dog lovers. If you like dog commercials, you should check out the newest spot from Volkswagen, too.
Subaru SVX to be resurrected with hybrid power?
Thu, 12 Jun 2014Salt. Get the salt. A new report out of Australia is claiming that Subaru is working on a new SVX. Yes, seriously.
Now, this is not feasible for a pair of huge reasons. First, the demand for a two-door Subaru, as we've seen with the BRZ, has not been tremendous. Second, the original SVX was a pretty horrible seller. Could the world be ready for a revival, though?
According to an unnamed source that spoke to Motoring.com.au, the reborn SVX will be based on the Viziv 2 Concept that was shown at the 2014 Geneva Motor Show, but it will be a considerably more aggressive design, arriving as a low, wide shooting brake. According to the Aussies, the reborn SVX would ride on a new Subaru Global Platform, which will underpin the next-generation Tribeca, because of that platform's support for hybridization.
2013 Subaru Legacy and Outback recalled over potential steering loss
Wed, 15 May 2013Subaru today announced a recall that affects 5,379 Legacy sedan and Outback wagon models in the United States. All of the affected 2013 model-year vehicles were built between February 15 and June 15 of 2012.
According to the National Highway Traffic Safety Administration, "the inner and outer shafts of the steering column assembly may become disengaged from one another" in these vehicles. If that happens, the driver can lose the ability to steer the vehicle, which could obviously lead to all sorts of harmful things.
Subaru will notify owners of the problem, and affected models will have their steering columns replaced at dealerships, free of charge. Scroll down for the official NHSTA report.