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Subaru plans commemorative 50th-anniversary editions of each vehicle in 2018

Subaru will release limited-edition commemorative models of each of its vehicles next year as a way to mark its 50th anniversary in the U.S. on Feb. 15, the company said. Each edition will get a new, common color based on a high-level trim and special badging, with more details to come at the Chicago Auto Show in February. The company famous for its all-wheel-drive vehicles, boxer engines and being popular among the granola set teased plans for its anniversary celebration year back in February, saying it would also make a special donation of "50 cars for 50 years" to benefit an as-yet unnamed national charity. Subaru of America was founded on Feb. 15, 1968 in a small rental unit in Balboa Park, Calif. by American businessmen Malcolm Bricklin and Harvey Lamm as a way to sell Subaru dealer franchises. Soon after, the company relocated to Bala Cynwyd, Pa., and it has remained in the Delaware River valley ever since. It was acquired by Fuji Heavy Industries in 1990. The parent company, now known as Subaru Corp., launched in 1953 and under the core Subaru-named auto business in 1958. Its first vehicle on the U.S. market arrived in 1968 as the 360, a clear competitor to the Volkswagen Beetle that was $300 cheaper and 1,000 pounds lighter. Its sales suffered after Consumer Reports rated it as "unacceptable." Its FF-1 arrived in the U.S. in 1970 and represented the first Japanese car to feature front-wheel-drive and to have a horizontally opposed boxer engine. The company's first all-wheel-drive station wagon came to the U.S. in 1975. Subaru plans to reveal its new three-row Ascent crossover next week at the L.A. Auto Show. Last month it unveiled special JDM model versions of the BRZ and WRX STI at the Tokyo Motor Show. In October the company announced it would cease production of industrial products after 60 years in order to focus on making automobiles. Subaru of America is developing a new headquarters complex in Camden, N.J., which it expects to open early next year.Related Video: Featured Gallery Subaru 50 years of cars View 22 Photos Image Credit: Subaru Subaru Hatchback SUV Wagon Sedan station wagon subaru ascent

Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

2018 Subaru Impreza price increase just $100

Subaru announced pricing on the 2018 Impreza sedan and five-door. The model was all-new for 2017, riding on a new platform with new sheetmetal and interior. Since there weren't any changes for 2018, prices only jumped by $100 over the 2017 model. As with nearly all Subarus, the 2018 Impreza comes with standard all-wheel drive and a flat-four engine. 2018 models will hit dealerships sometime this fall. The Impreza-based 2018 Subaru Crosstrek starts at just a few thousand more. The Impreza will be offered in 2.0i base, Premium, Sport, and Limited trim levels. All models come with a 2.0-liter naturally aspirated flat-four making 152 horsepower and 145 lb-ft of torque. Power is sent through either a five-speed manual or a CVT. In an attempt to alleviate some complaints about CVTs, Subaru says pre-selected gear ratios will mimic a seven-speed automatic. The 2.0i base starts at $19,355 for the sedan and $19,855 for the hatchback. Standard equipment includes a 6.5-inch touchscreen with both Apple CarPlay and Android Auto, power windows, power locks, power door mirrors, a tilting and telescoping steering wheel, and carpeted floor mats. The CVT option is $1,000. The 2018 Impreza Premium starts at $22,155 for the sedan and $22,255 for the five-door and only comes equipped with a CVT. It builds on the 2.0i base model, adding automatic headlights, 16-inch alloy wheels, and the all-weather package with heated front seats, windshield, and exterior mirrors. Impreza Premium five-door models come with permanent roof rails. A moonroof and some driver assistance features like blind-spot monitoring and cross-traffic alert are available on the Premium. The Impreza Sport starts at $22,955 with a manual and $23,755 with a CVT, with the five-door starting at $23,455 and $24,255 respectively. Like the Premium, the Sport builds on the model below it. As the name implies, the Sport is intended to have a fun-to-drive demeanor. It gets stiffer suspension, active torque vectoring, 18-inch wheels, and an STI shifter on the five-speed model. It gets LED daytime running lights, a black grille, body-color rocker panels, and turn signal side mirrors. The sedan gets a rear spoiler while the five-door gets unique black trim. Inside, the Impreza Sport comes with black upholstery with red stitching. That same red color accents the steering wheel, shifter, instrument panel, and door trim. The trim also gets different gauges than the other models.