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2017 Subaru BRZ First Drive

When the Subaru BRZ debuted in 2012, it was heralded as a return to the traditional Japanese sport coupe formula – a compact, lightweight, rear-wheel-drive runabout that hearkened back to greats like the original Toyota Celica, Mazda's RX-3, and the Nissan 240SX. Japan is covered in mountains, and that's where its enthusiasts honed their hooning. Cars that emphasize handling, not horsepower, make the most sense there. Now, five years on, Subaru is using the model's first facelift to further differentiate it from its Toyota cousin. The BRZ is Subaru's ultimate vision of a sophisticated driver's car, more string-backed gloves than flat-brimmed hat. To prove the point, Subaru invited us to drive the refreshed 2017 specimen, along with 2016 models for comparison, at Japan's legendary Fuji Speedway. The BRZ's revised styling makes the distinction painfully clear right off the bat. It now sports a squarer jawline, with a chin described by senior designer Yuki Kumono as aircraft-inspired. LED DRLs are embedded in the new headlamps, moved up from the space they once shared with fog lights. A side note for Subaru fans: The C-shaped DRLs are called "hawkeyes" internally, which is sure to cause confusion among Subarists who have already given that name to the 2006–07 Impreza WRX and STI. Freshened taillights and a reshaped spoiler update the badonk, and the Subie has new fender inserts. Styling is of course a subjective matter, but anyone who says the sea-creature maw of the post-Scion 2017 Toyota 86 is better looking is clearly wrong. Ultimately, though, the question on everybody's minds is, "Does the BRZ have any more danged power?" The answer to that is yes, technically, but only on certain cars. The 2.0-liter boxer four makes five more horsepower and five more pound-feet of torque only on manual-transmission cars. That brings the totals to 205 hp and 156 lb-ft. Cries for a turbocharger have gone stubbornly unanswered. In typical Japanese fashion, it's not the numbers that matter. Subaru has focused instead on the overall driving feel, that elusive metric that can't be expressed on a spec sheet or through the frothing internet comments of armchair racers. Subaru's engineers, some of whom are trained as the company's expert test drivers, have toiled away at a host of improvements for the base Premium trim, the upper Limited grade, and a new Performance Package that's available on top of the latter.

Consumer Reports says Toyota, Ford, Honda and Chevy are big winners in brand perception survey

According to Consumer Reports, the automotive brands that stand out in the minds of car buyers are, in order: Toyota, Ford, Honda and Chevrolet. This news comes after the magazine polled its readers, asking them to take into account vehicle quality, safety, performance, value, fuel economy, design/style, and technology/innovation - which are the factors that car shoppers are most influenced by.
It's important to note that this award is only about perception. In other words, it's perceived quality, not actual quality. "Often, perception can be a trailing indicator, reflecting years of good or bad performance in a category, and it can also be influenced by headlines in the media," said Jeff Bartlett, Consumer Reports deputy automotive editor.
The brand that made the biggest jump in perception amongst Consumer Reports readers is Tesla, which posted an impressive 47-point gain to finish in fifth place. Subaru is also notable for finishing in the top 10, despite being one of the smaller manufacturers doing business in the US. Scroll down below for all the details from Consumer Reports, if you're so inclined.

Subaru teasing new WRX S4 model ahead of Japanese debut

The Subaru WRX range is growing just a little bit larger, at least in Japan, with the automaker's teasing announcement of a new version called the S4. Unfortunately, the company is keeping details about its latest all-wheel drive sport sedan a closely guarded secret for the moment.
From what we can glean, it appears that the S4 might be a more luxurious take on the WRX. According to the release, the name stands for the four qualities that Subaru wants the sedan to have: "'Sports performance', 'Safety performance', 'Smart driving' and 'Sophisticated feel.'" As part of this focus, the car comes with the company's EyeSight camera system. Thankfully, we don't have too long to wait to find out what all of the buzz words actually mean because Subaru is unveiling the S4 on August 25 in Japan.
The automaker also launched a teaser website for the S4 that you can cheek out, here, but at the moment it doesn't provide any more details about the new sport sedan. The site just has countdown until the August reveal. There's also no indication yet whether this potentially more premium WRX could make it US shores. Scroll down to read the Subaru's rather concise teaser for the upcoming S4.