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Toyota, Mazda drop Takata as Mitsubishi, Subaru weigh options

It's not a very good time to be Takata right now. Fresh on the heels of longtime partner Honda ditching them, Toyota and Mazda have both come out and said they will not use the company's airbag inflators if they continue to rely on ammonium nitrate. Bloomberg reports that Subaru and Mitsubishi are also contemplating a divorce. "The inflator using ammonium nitrate produced by Takata will not be adopted by Toyota," President Akio Toyoda said during a briefing today. "What's most important above anything else is the safety and peace of mind of customers." Mazda echoed that position, simply saying it "will not use Takata airbag inflators which contain ammonium nitrate in our new cars." When you lose three huge OEM accounts in as many days, it's certainly going to have a deleterious effect on your fortunes. In Takata's case, that's meant a staggering 39-percent drop in their share price over the last three days. Yesterday alone, the company saw a 6.2-percent fall, Bloomberg reports. As the business publication reports, though, Takata isn't going down without a fight. The company is "considering some plans to survive," including a fundraising plan that will see it potentially offer up additional shares for sale. Still, at least one analyst doesn't see whatever company survives staying involved in the airbag inflator business. "I really don't see how they're going to be able to survive as an inflator manufacturer," Valient Market Research founder Scott Upham told Bloomberg. "When your major clients publicly come out and say that they're not going to use your products anymore, it makes this very difficult to sustain your business." News Source: Automotive News - sub. req.Image Credit: Carlos Osorio / AP Honda Mazda Mitsubishi Subaru Toyota Safety supplier

Subaru previews Viziv Performance Concept and 2 tuned STIs for Tokyo

Subaru will be rolling deep at the 2017 Tokyo Motor Show next month. The Japanese automaker has announced a number of different models that it will bring to the show, including three concepts, and limited editions of two different STI models. At the top of the list, teased above, is the Subaru Viziv Performance Concept. This car sounds like it could be a sneak preview of a next-generation WRX, as Subaru describes it as a sport sedan that combines "enjoyment and peace of mind." The very nature of the model encourages active engagement, but Viziv Performance uses Subaru's EyeSight tech to provide advanced driver assistance. The teaser images don't give us much else to go on, but we'll keep our ear to the ground in case Subaru drops any more information ahead of the show on Oct. 25. View 2 Photos Also coming to Tokyo will be to Japan-only limited edition versions of two STI models. The first is the Subaru S208, based on the WRX STI. A successor to the S207, the S208 is limited to just 450 units. It's quicker and more powerful than the S207, and features a carbon fiber roof to help lower the center of gravity. Engine output isn't given, but the S207 made 323 horsepower and 318 pound-feet of torque. The S208 also has an upgraded suspension and exclusive interior and exterior styling upgrades. View 5 Photos The other special edition is the Subaru BRZ STI Sport. It doesn't get more power, but Subaru did work to improve ride and handling. The BRZ STI Sport has a stiffer body and a specially tuned suspension to improve dynamic performance. It also gets its own interior and exterior touches, and a special Cool Grey Khaki paint color. Like the S208, it will be available only through lottery, but will be even more exclusive, at just 100 units. View 4 Photos Subaru is bringing two yellow concepts to the show, the XV Fun Adventure Concept and the Impreza Future Sport Concept. The XV Fun Adventure gets off-road tires and updated body cladding. The Impreza Future Sport gets revised front and rear bumpers, a low center of gravity, and a central exhaust. Last, and probably least, Subaru will display the Outback Limited Smart Edition, with a few design touches like an exclusive grille and wheels, microfiber seats, plus navigation and a Harman/Kardon sound system. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Subaru BRZ STI teasers added to Japanese website

Coming Soon. With those two words, Subaru has officially dropped a confirmation bomb on our expectations for a higher performance version of the much-loved BRZ coupe, known, of course, as the Subaru BRZ STI. Two teaser images are being shown on the Japanese web-side home of STI along with the promise of 'coming soon,' and there's also a rather lovely looking set of twisty roads with the words 'Purity of Handling.'
There's not much we can glean from the two teaser images, but we're expecting an aggressive body package to go along with a significant increase in horsepower from the BRZ STI. We're also not totally clear on what 'coming soon' really means - the auto show season will be kicking off in full swing this fall, and we wouldn't be surprised to see a debut in Los Angeles. That said, you'll know more just as soon as we do.