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Fuji Heavy Industries changes name to Subaru Corp. in 2017

Fuji Heavy Industries Ltd. plans to celebrate its centennial by changing its name to Subaru Corporation on April 1, 2017, in a move that emphasizes the company's automotive business. The change is pending approval at the company's shareholder meeting on June 28. "The purpose of this shift is to further accelerate our efforts to enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand in the automotive and aerospace industries," the company said in a statement. The company forecasts its global vehicle sales will top 1 million for the first time in 2017. Fuji traces its roots to the founding of the Aircraft Research Laboratory, which later became Nakajima Aircraft Co., in 1917. The Fuji Heavy Industries name was launched in 1953, and the core auto business began under the Subaru name in 1958. Though Subaru is a well-known car brand, it is the Japanese name for the Pleiades star cluster, and it serves as a symbol of the six sibling companies that formed Fuji in 1953. It currently plays in a wide range of sectors, including aerospace and industrial products. Related Video: Featured Gallery Subaru Prodrive Isle of Man Government/Legal Subaru fuji heavy industries fuji

Subaru prices 2015 XV Crosstrek from $21,595*

Less than a month ago, Subaru announced a series of minor revisions for its ruggedized Impreza, the XV Crosstrek. And now it's revealed US pricing for that updated model. For 2015, Subaru has introduced a new entry-level model, the XV Crosstrek 2.0i, that starts at $21,595 (*plus an $850 destination charge). That's $400 less than it used to charge for what was the base 2.0i Premium, which has grown $300 more expensive but includes a new multimedia system. (The destination charge has also increased by $25.) Go for the CVT instead of the five-speed manual that comes standard and you'll be looking at $23,295 for the Premium model, and step up to the top-of-the-line Limited trim (which comes with the CVT) and you'll shell out $24,795 – again, those prices not including delivery. The hybrid version holds the same pricing as the previous model year at $25,995 or $29,295, depending on trim (plus the new $850 destination charge). The EyeSight system that earned its place on our Technology of the Year shortlist, bundled with the multimedia system, adds another $1,295, the moonroof another $1,000, but if you tick all the options (moonroof, nav, keyless entry, push-button start and EyeSight) it all comes bundled at $2,795. Certain trim levels encompass some of those options though, so prospective buyers will want to thumb through the full press release below. SUBARU ANNOUNCES PRICING ON 2015 XV CROSSTREK® MODELS - Well- equipped XV Crosstrek begins at $21,595 - Subaru-developed driver assist technology, EyeSight® now available - XV Crosstrek Hybrid pricing holds the line at $25,995 - New multimedia systems with rear vision camera standard Cherry Hill, N.J. - Subaru of America, Inc., which has posted record-breaking sales every year for the past six years, today announced pricing on the enhanced 2015 XV Crosstrek models. The 2015 XV Crosstrek models will arrive into retailers in December. Pricing on the newly added XV Crosstrek 2.0i begins at $21,595. With just a $300 increase over previous year, the new Premium and Limited trim levels feature the updated Subaru STARLINK Multimedia system. The XV Crosstrek Hybrid pricing remains at $25,995. The versatile, fun-to-drive XV Crosstrek combines bold five-door design, a highly capable chassis, best-in-class fuel economy and updated multimedia features. Standard Symmetrical All-Wheel Drive, 8.7-inches of ground clearance, 17-inch alloy wheels and ample room make Subaru XV Crosstrek a high-capability crossover.

2015 Subaru WRX teased ahead of LA debut

After bringing a seriously hot concept to the New York Auto Show earlier this year, Subaru will finally reveal the production 2015 WRX at the Los Angeles Auto Show later this month. And while we've seen spy shots of the hotter Impreza (including the winged STI variant), Subaru has now released this teaser image, showing the bulging, scooped 'Rex that's nearly ready for its world debut.
What we can see is a car that's clearly been toned down from the conceptual version - we aren't surprised, really. But it appears that the added aggressiveness over the standard Impreza will make for a pretty hot-looking little sedan. Of course, WRX models have never exactly been pretty cars, and we don't expect this one to be, either. No matter - assuming this car follows in the footsteps of WRXes past, it should still be plenty good.
Subaru hasn't released any details about the WRX as of this writing, but again, we don't expect it to stray too much from the formula we know. Expect a turbocharged boxer engine underhood, all-wheel drive, and - hopefully - a manual transmission. Rumor has it the WRX and STI will lose their hatchback variants and go sedan-only for the 2015 model year, but we'll have to wait until the official LA debut to know that for certain. Stay tuned.